A visionary, engaging book that offers real insight into an exciting alternative method for operating a business.


The Invisible Organization


In this forward-looking debut, a former CEO and business coach promotes a plan to transform traditionally run businesses into “virtual” organizations.

Some CEOs may balk at Russo’s premise that any company could essentially abandon traditional physical boundaries and run with greater efficiency and higher profitability. But the author’s own experience doing so warrants a serious look: as a CEO, Russo says that he operated a $25 million business with 300 home-based employees and thousands of clients from “my spare bedroom converted to a workspace.” Still, he recognizes that many readers are likely to have a great deal of skepticism about this idea, so in this intriguing book, he appropriately bolsters his argument with a section titled “Myths, Realities and Outcomes.” Here, the author addresses objections head-on (such as “I’ll Lose Control of My Company” or “I Can’t Transition Now. I’ve Just Invested a Fortune”) and tells how to develop leadership skills and spawn a company culture in an “invisible” organization without a central, physical office. He lays out a rationale for the transition, offering positive outcomes, such as encouraging “a new way of thinking” among home-based employees while also making them happier and more productive. A significant portion of the book deals with the logistics of how to build a virtual organization; not surprisingly, at the heart of this corporate structure are excellent systems. The details that Russo offers about customer-relationship management, automated training, and project management systems are especially useful. Perhaps most valuable is the in-depth discussion of how to optimize marketing and sales; it delves into strategy and tactics, includes a convincing pitch for the use of radio advertising, and outlines specific ways to recruit and compensate top salespeople. It also offers an ingenious plan for implementing an “expert network” of certified consultants—a concept that could be adapted by most any service company, virtual or not. Russo’s passion for his subject is infectious, and he sees virtuality as a pathway for the CEO who wants to “live the dream of freedom and have more of what you want.”

A visionary, engaging book that offers real insight into an exciting alternative method for operating a business.

Pub Date: June 26, 2015

ISBN: 978-1-5122-3162-5

Page Count: 272

Publisher: Best Seller Publishing

Review Posted Online: Dec. 7, 2016

Kirkus Reviews Issue: Jan. 15, 2017

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...


A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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A deftly argued case for a new kind of socialism that, while sure to inspire controversy, bears widespread discussion.


A massive investigation of economic history in the service of proposing a political order to overcome inequality.

Readers who like their political manifestoes in manageable sizes, à la Common Sense or The Communist Manifesto, may be overwhelmed by the latest from famed French economist Piketty (Top Incomes in France in the Twentieth Century: Inequality and Redistribution, 1901-1998, 2014, etc.), but it’s a significant work. The author interrogates the principal forms of economic organization over time, from slavery to “non-European trifunctional societies,” Chinese-style communism, and “hypercapitalist” orders, in order to examine relative levels of inequality and its evolution. Each system is founded on an ideology, and “every ideology, no matter how extreme it may seem in its defense of inequality, expresses a certain idea of social justice.” In the present era, at least in the U.S., that idea of social justice would seem to be only that the big ones eat the little ones, the principal justification being that the wealthiest people became rich because they are “the most enterprising, deserving, and useful.” In fact, as Piketty demonstrates, there’s more to inequality than the mere “size of the income gap.” Contrary to hypercapitalist ideology and its defenders, the playing field is not level, the market is not self-regulating, and access is not evenly distributed. Against this, Piketty arrives at a proposed system that, among other things, would redistribute wealth across societies by heavy taxation, especially of inheritances, to create a “participatory socialism” in which power is widely shared and trade across nations is truly free. The word “socialism,” he allows, is a kind of Pandora’s box that can scare people off—and, he further acknowledges, “the Russian and Czech oligarchs who buy athletic teams and newspapers may not be the most savory characters, but the Soviet system was a nightmare and had to go.” Yet so, too, writes the author, is a capitalism that rewards so few at the expense of so many.

A deftly argued case for a new kind of socialism that, while sure to inspire controversy, bears widespread discussion.

Pub Date: March 10, 2020

ISBN: 978-0-674-98082-2

Page Count: 976

Publisher: Belknap/Harvard Univ.

Review Posted Online: Dec. 22, 2019

Kirkus Reviews Issue: Jan. 15, 2020

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