An exuberant, mind-expanding, and at times enthralling call for inventive entrepreneurs.

Our Verdict

  • Our Verdict
  • GET IT

Google Rating

  • google rating
  • google rating
  • google rating
  • google rating
  • google rating
  • Kirkus Reviews'
    Best Books Of 2018

MOONSHOTS

CREATING A WORLD OF ABUNDANCE

In this debut book, an entrepreneur views intellectual capital as securing the world’s future.

Jain’s enthusiasm for the entrepreneurial mindset permeates a potent volume that is both a futuristic look at innovation and a recipe of sorts for success. Part 1 of this elegantly written treatise deeply explores in the broadest possible terms the thought processes of the entrepreneur. The author makes a solid case for the entrepreneur as an imaginative visionary. Jain, a serial entrepreneur, celebrates in particular those magnates who take “moonshots,” or reach for the impossible. He believes they “will emerge as leaders of the new world order,” a bold if not wildly audacious prediction. Equally daring are some of Jain’s educated guesses as to where entrepreneurial thinking will take readers in 30 to 50 years, examples intended to demonstrate exciting possibilities rather than accurately predict the future. The author waxes poetic about intellectual curiosity, motivation, perception, and wisdom, but none are more important than imagination—all elements embodied in the moonshot entrepreneur. Parts 2 and 3 of the book are shorter but no less enticing. Part 2 concentrates specifically on health care and education, two areas in which Jain thinks moonshots are sorely needed. Here, his pertinent illustrations are creative, stimulating, and thought-provoking; for example, his idea to “make illness ‘optional’ ” is discussed in the context of Viome, a company he founded, which works in the microbiome space. Part 3 is an exhortation for entrepreneurs to have “an openness to radical possibility” and to strive for moonshots, with some helpful advice for how to do so. “As long as you continue to learn,” advises the author, “you never really fail.” The “ten takeaways” offered at the end of Jain’s volume—written with Schroeter (Between the Strings, 2004, etc.)—encapsulate his thoughtful counsel. The prose conveys breathless, almost soaring optimism; the book exudes an infectious passion for the role of the disruptive entrepreneur in meeting the world’s challenges. There is so much genuine wisdom in this work that it is hard not to come away impressed with the breadth and depth of Jain’s insights.

An exuberant, mind-expanding, and at times enthralling call for inventive entrepreneurs.

Pub Date: Oct. 23, 2018

ISBN: 978-0-9997364-0-1

Page Count: 288

Publisher: Moonshots Press

Review Posted Online: Sept. 19, 2018

Kirkus Reviews Issue: Nov. 15, 2018

Did you like this book?

No Comments Yet

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

THINKING, FAST AND SLOW

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

Did you like this book?

A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

STILLNESS IS THE KEY

An exploration of the importance of clarity through calmness in an increasingly fast-paced world.

Austin-based speaker and strategist Holiday (Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, 2018, etc.) believes in downshifting one’s life and activities in order to fully grasp the wonder of stillness. He bolsters this theory with a wide array of perspectives—some based on ancient wisdom (one of the author’s specialties), others more modern—all with the intent to direct readers toward the essential importance of stillness and its “attainable path to enlightenment and excellence, greatness and happiness, performance as well as presence.” Readers will be encouraged by Holiday’s insistence that his methods are within anyone’s grasp. He acknowledges that this rare and coveted calm is already inside each of us, but it’s been worn down by the hustle of busy lives and distractions. Recognizing that this goal requires immense personal discipline, the author draws on the representational histories of John F. Kennedy, Buddha, Tiger Woods, Fred Rogers, Leonardo da Vinci, and many other creative thinkers and scholarly, scientific texts. These examples demonstrate how others have evolved past the noise of modern life and into the solitude of productive thought and cleansing tranquility. Holiday splits his accessible, empowering, and sporadically meandering narrative into a three-part “timeless trinity of mind, body, soul—the head, the heart, the human body.” He juxtaposes Stoic philosopher Seneca’s internal reflection and wisdom against Donald Trump’s egocentric existence, with much of his time spent “in his bathrobe, ranting about the news.” Holiday stresses that while contemporary life is filled with a dizzying variety of “competing priorities and beliefs,” the frenzy can be quelled and serenity maintained through a deliberative calming of the mind and body. The author shows how “stillness is what aims the arrow,” fostering focus, internal harmony, and the kind of holistic self-examination necessary for optimal contentment and mind-body centeredness. Throughout the narrative, he promotes that concept mindfully and convincingly.

A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

Pub Date: Oct. 1, 2019

ISBN: 978-0-525-53858-5

Page Count: 288

Publisher: Portfolio

Review Posted Online: July 21, 2019

Kirkus Reviews Issue: Aug. 15, 2019

Did you like this book?

more