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DATA SCIENCE FOR EXECUTIVES

LEVERAGING MACHINE INTELLIGENCE TO DRIVE BUSINESS ROI

A sharp, plainspoken guide for businesses facing the brave new world of the Fourth Industrial Revolution.

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A comprehensive overview of the challenges and potential of machine intelligence in the business world.

According to debut author and data scientist Kaldero, the first industrial revolution, in the late 18th and early 19th centuries, hinged on steam power and locomotives; the second harnessed electricity; and the third drew in the power of the internet. The era that he calls the Fourth Industrial Revolution—the subject of this book—will see the rise of artificial intelligence, or “AI.” Kaldero’s aim in these densely packed chapters is to demystify the dawning “Machine Intelligence Revolution” and data-related terminology. Specifically, he aims to make these elements more accessible to readers in the business world, many of whom may be intimidated by leading-edge tech. Throughout this book, Kaldero stresses how better analysis of larger amounts of customer data can increase a company’s return on investment, or “ROI”: “Your business is in danger if you’re afraid of machine intelligence, because you’re not making data-driven decisions.” Kaldero traces these principles through specific case studies; for instance, in a banking model, one can use AI to more efficiently and quickly analyze more factors when deciding whether to extend credit to a customer, and thus “identify creditworthy customers among those currently rejected.” In an e-commerce model, he asserts, one can better analyze customer-engagement data to increase profits. The bulk of the book is dedicated to providing an overview of six basic principles to help organizations harness information in new ways; they address how one may devise an overall data strategy, and how one can streamline and accelerate how data gets broken down into useful bits (“speed to insight”). The overall picture that Kaldero paints has an air of inevitability about it, as he lays out carefully modulated steps to bring data science into existing business models, and many businesspeople will find his book to be invaluable.

A sharp, plainspoken guide for businesses facing the brave new world of the Fourth Industrial Revolution.

Pub Date: Oct. 16, 2018

ISBN: 978-1-5445-1269-3

Page Count: 266

Publisher: Lioncrest Publishing

Review Posted Online: Nov. 27, 2018

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DYLAN GOES ELECTRIC!

NEWPORT, SEEGER, DYLAN, AND THE NIGHT THAT SPLIT THE SIXTIES

An enjoyable slice of 20th-century music journalism almost certain to provide something for most readers, no matter one’s...

Music journalist and musician Wald (Talking 'Bout Your Mama: The Dozens, Snaps, and the Deep Roots of Rap, 2014, etc.) focuses on one evening in music history to explain the evolution of contemporary music, especially folk, blues, and rock.

The date of that evening is July 25, 1965, at the Newport Folk Festival, where there was an unbelievably unexpected occurrence: singer/songwriter Bob Dylan, already a living legend in his early 20s, overriding the acoustic music that made him famous in favor of electronically based music, causing reactions ranging from adoration to intense resentment among other musicians, DJs, and record buyers. Dylan has told his own stories (those stories vary because that’s Dylan’s character), and plenty of other music journalists have explored the Dylan phenomenon. What sets Wald's book apart is his laser focus on that one date. The detailed recounting of what did and did not occur on stage and in the audience that night contains contradictory evidence sorted skillfully by the author. He offers a wealth of context; in fact, his account of Dylan's stage appearance does not arrive until 250 pages in. The author cites dozens of sources, well-known and otherwise, but the key storylines, other than Dylan, involve acoustic folk music guru Pete Seeger and the rich history of the Newport festival, a history that had created expectations smashed by Dylan. Furthermore, the appearances on the pages by other musicians—e.g., Joan Baez, the Weaver, Peter, Paul, and Mary, Dave Van Ronk, and Gordon Lightfoot—give the book enough of an expansive feel. Wald's personal knowledge seems encyclopedic, and his endnotes show how he ranged far beyond personal knowledge to produce the book.

An enjoyable slice of 20th-century music journalism almost certain to provide something for most readers, no matter one’s personal feelings about Dylan's music or persona.

Pub Date: July 25, 2015

ISBN: 978-0-06-236668-9

Page Count: 368

Publisher: Dey Street/HarperCollins

Review Posted Online: May 15, 2015

Kirkus Reviews Issue: June 1, 2015

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THE ELEMENTS OF STYLE

50TH ANNIVERSARY EDITION

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...

Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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