A sharp, plainspoken guide for businesses facing the brave new world of the Fourth Industrial Revolution.

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DATA SCIENCE FOR EXECUTIVES

LEVERAGING MACHINE INTELLIGENCE TO DRIVE BUSINESS ROI

A comprehensive overview of the challenges and potential of machine intelligence in the business world.

According to debut author and data scientist Kaldero, the first industrial revolution, in the late 18th and early 19th centuries, hinged on steam power and locomotives; the second harnessed electricity; and the third drew in the power of the internet. The era that he calls the Fourth Industrial Revolution—the subject of this book—will see the rise of artificial intelligence, or “AI.” Kaldero’s aim in these densely packed chapters is to demystify the dawning “Machine Intelligence Revolution” and data-related terminology. Specifically, he aims to make these elements more accessible to readers in the business world, many of whom may be intimidated by leading-edge tech. Throughout this book, Kaldero stresses how better analysis of larger amounts of customer data can increase a company’s return on investment, or “ROI”: “Your business is in danger if you’re afraid of machine intelligence, because you’re not making data-driven decisions.” Kaldero traces these principles through specific case studies; for instance, in a banking model, one can use AI to more efficiently and quickly analyze more factors when deciding whether to extend credit to a customer, and thus “identify creditworthy customers among those currently rejected.” In an e-commerce model, he asserts, one can better analyze customer-engagement data to increase profits. The bulk of the book is dedicated to providing an overview of six basic principles to help organizations harness information in new ways; they address how one may devise an overall data strategy, and how one can streamline and accelerate how data gets broken down into useful bits (“speed to insight”). The overall picture that Kaldero paints has an air of inevitability about it, as he lays out carefully modulated steps to bring data science into existing business models, and many businesspeople will find his book to be invaluable.

A sharp, plainspoken guide for businesses facing the brave new world of the Fourth Industrial Revolution.

Pub Date: Oct. 16, 2018

ISBN: 978-1-5445-1269-3

Page Count: 266

Publisher: Lioncrest Publishing

Review Posted Online: Nov. 27, 2018

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MARTIN LUTHER KING, JR. AND THE MARCH ON WASHINGTON

This early reader is an excellent introduction to the March on Washington in 1963 and the important role in the march played by Martin Luther King Jr. Ruffin gives the book a good, dramatic start: “August 28, 1963. It is a hot summer day in Washington, D.C. More than 250,00 people are pouring into the city.” They have come to protest the treatment of African-Americans here in the US. With stirring original artwork mixed with photographs of the events (and the segregationist policies in the South, such as separate drinking fountains and entrances to public buildings), Ruffin writes of how an end to slavery didn’t mark true equality and that these rights had to be fought for—through marches and sit-ins and words, particularly those of Dr. King, and particularly on that fateful day in Washington. Within a year the Civil Rights Act of 1964 had been passed: “It does not change everything. But it is a beginning.” Lots of visual cues will help new readers through the fairly simple text, but it is the power of the story that will keep them turning the pages. (Easy reader. 6-8)

Pub Date: Jan. 1, 2001

ISBN: 0-448-42421-5

Page Count: 48

Publisher: Grosset & Dunlap

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Dec. 1, 2000

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WHAT A WONDERFUL WORLD

A LIFETIME OF RECORDINGS

Noted jazz and pop record producer Thiele offers a chatty autobiography. Aided by record-business colleague Golden, Thiele traces his career from his start as a ``pubescent, novice jazz record producer'' in the 1940s through the '50s, when he headed Coral, Dot, and Roulette Records, and the '60s, when he worked for ABC and ran the famous Impulse! jazz label. At Coral, Thiele championed the work of ``hillbilly'' singer Buddy Holly, although the only sessions he produced with Holly were marred by saccharine strings. The producer specialized in more mainstream popsters like the irrepressibly perky Teresa Brewer (who later became his fourth wife) and the bubble-machine muzak-meister Lawrence Welk. At Dot, Thiele was instrumental in recording Jack Kerouac's famous beat- generation ramblings to jazz accompaniment (recordings that Dot's president found ``pornographic''), while also overseeing a steady stream of pop hits. He then moved to the Mafia-controlled Roulette label, where he observed the ``silk-suited, pinky-ringed'' entourage who frequented the label's offices. Incredibly, however, Thiele remembers the famously hard-nosed Morris Levy, who ran the label and was eventually convicted of extortion, as ``one of the kindest, most warm-hearted, and classiest music men I have ever known.'' At ABC/Impulse!, Thiele oversaw the classic recordings of John Coltrane, although he is the first to admit that Coltrane essentially produced his own sessions. Like many producers of the day, Thiele participated in the ownership of publishing rights to some of the songs he recorded; he makes no apology for this practice, which he calls ``entirely appropriate and without any ethical conflicts.'' A pleasant, if not exactly riveting, memoir that will be of most interest to those with a thirst for cocktail-hour stories of the record biz. (25 halftones, not seen)

Pub Date: May 1, 1995

ISBN: 0-19-508629-4

Page Count: 224

Publisher: Oxford Univ.

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: March 1, 1995

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