DATA SCIENCE FOR EXECUTIVES

Name: DATA SCIENCE FOR EXECUTIVES
Author: Nir Kaldero
ISBN: 978-1-5445-1269-3

LEVERAGING MACHINE INTELLIGENCE TO DRIVE BUSINESS ROI

by Nir Kaldero ‧ RELEASE DATE: Oct. 16, 2018

A sharp, plainspoken guide for businesses facing the brave new world of the Fourth Industrial Revolution.

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A comprehensive overview of the challenges and potential of machine intelligence in the business world.

According to debut author and data scientist Kaldero, the first industrial revolution, in the late 18th and early 19th centuries, hinged on steam power and locomotives; the second harnessed electricity; and the third drew in the power of the internet. The era that he calls the Fourth Industrial Revolution—the subject of this book—will see the rise of artificial intelligence, or “AI.” Kaldero’s aim in these densely packed chapters is to demystify the dawning “Machine Intelligence Revolution” and data-related terminology. Specifically, he aims to make these elements more accessible to readers in the business world, many of whom may be intimidated by leading-edge tech. Throughout this book, Kaldero stresses how better analysis of larger amounts of customer data can increase a company’s return on investment, or “ROI”: “Your business is in danger if you’re afraid of machine intelligence, because you’re not making data-driven decisions.” Kaldero traces these principles through specific case studies; for instance, in a banking model, one can use AI to more efficiently and quickly analyze more factors when deciding whether to extend credit to a customer, and thus “identify creditworthy customers among those currently rejected.” In an e-commerce model, he asserts, one can better analyze customer-engagement data to increase profits. The bulk of the book is dedicated to providing an overview of six basic principles to help organizations harness information in new ways; they address how one may devise an overall data strategy, and how one can streamline and accelerate how data gets broken down into useful bits (“speed to insight”). The overall picture that Kaldero paints has an air of inevitability about it, as he lays out carefully modulated steps to bring data science into existing business models, and many businesspeople will find his book to be invaluable.

A sharp, plainspoken guide for businesses facing the brave new world of the Fourth Industrial Revolution.

Pub Date: Oct. 16, 2018

ISBN: 978-1-5445-1269-3

Page Count: 266

Publisher: Lioncrest Publishing

Review Posted Online: Nov. 27, 2018

Review Program: Kirkus Indie

Categories:

GENERAL NONFICTION

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NUTCRACKER

by E.T.A. Hoffmann ‧ RELEASE DATE: Oct. 28, 1996

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This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)

Pub Date: Oct. 28, 1996

ISBN: 0-15-100227-4

Page Count: 136

Publisher: Harcourt

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Aug. 15, 1996

Categories:

GENERAL NONFICTION

- BOOK REVIEW
THE NUTCRACKER AND THE MOUSE KING
by E.T.A. Hoffmann ; adapted by Natalie Andrewson ; illustrated by Natalie Andrewson

- BOOK REVIEW
THE NUTCRACKER
by E.T.A. Hoffmann & illustrated by Julie Paschkis

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TO THE ONE I LOVE THE BEST

EPISODES FROM THE LIFE OF LADY MENDL (ELSIE DE WOLFE)

by Ludwig Bemelmans ‧ RELEASE DATE: Feb. 23, 1955

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An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.