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A BILLION WICKED THOUGHTS

WHAT THE WORLD'S LARGEST EXPERIMENT REVEALS ABOUT HUMAN DESIRE

An enjoyable, exhaustive and often insightful look at what turns us on—sure to excite readers.

An in-depth look at the variety of forms in which human sexual desire manifests, based on an analysis of 500 million people and their anonymous—thus, likely truthful—online revelations.

Every day, millions of people voluntarily reveal intimate details about their sexual preferences online through search queries, adult websites, classified ads, stories and videos. During the course of their research into the nature of human sexual desire, neuroscientists Ogas and Gaddam analyzed half a billion of these and, combined with the latest findings in conceptual neuroscience, discovered that the data yielded some unexpected information about sexual preference. Some quirkier examples include the Japanese fascination with a woman's “absolute territory” (the space of exposed skin between the bottom of a skirt and the top of knee-high stockings); the fact that fantasies of older women are very popular among straight men; and that paranormal erotic literature is increasingly popular among women. Also intriguing is the authors' analysis of the relatively small divergence of sexual preference between straight and gay men (excepting the obvious masculine/feminine aspects) and the surprising discovery about which faction is most curious about transsexuals. More expected results also abound: Men are aroused visually, whereas women prefer to have their imaginations stimulated; men desire sex, and woman desire the feeling of being desired; men have a direct mind-body connection when it comes to arousal, and women experience a more complex series of thoughts and emotions, often displaying an intellectual distaste for stimuli that might simultaneously excite them physically. Perhaps partly as a result of this, there exists no pharmaceutical equivalent of Viagra for women. From cartoon porn to foot fetishes, the authors write with enthusiasm and in engaging detail, often incorporating the neuroscientific basis for results, yet retaining an accessible vernacular throughout that references pop culture as often as the laboratory.

An enjoyable, exhaustive and often insightful look at what turns us on—sure to excite readers.

Pub Date: May 5, 2011

ISBN: 978-0-525-95209-1

Page Count: 416

Publisher: Dutton

Review Posted Online: Feb. 23, 2011

Kirkus Reviews Issue: Feb. 15, 2011

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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THE 48 LAWS OF POWER

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.

Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

Pub Date: Sept. 1, 1998

ISBN: 0-670-88146-5

Page Count: 430

Publisher: Viking

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: July 15, 1998

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