Taking a page from his own 20-year career as a small business consultant, CEO and executive coach Viva creates a practical guide for aspiring CEOs.
In the first few chapters, Viva helps readers determine what type of CEO they are or would like to be. Although there are many questions here for the would-be executive, there’s not much guidance about how to answer some of the more difficult queries. For example, Viva asks potential CEOs to list their strengths and weaknesses, as well as their goals and plans to elevate the company to the next level, a tricky request given that each person may have a skewed impression of their strengths and weaknesses and may have trouble evaluating their responses. The “Strategic Plan” section includes especially challenging questions: “Where do you want to take the company next?” and “How will you get there?” Among other things, this section asks the reader to determine cost and required resources. Despite a few minor weaknesses, there’s an abundance of comprehensive sections to guide the reader from building an organization, which includes key skills—interviewing, organization building, communication, and much more—to planning an exit strategy and hiring a successor. Viva also gives plenty of examples from his own experience, as well useful tips from some of the world’s most powerful CEOs and references for further reading. Additionally, the appendix includes helpful additional facts and information, including “A Business Owners Personal Roadmap,” which provides an opportunity for readers to track their responses to thought-provoking questions for further evaluation or clarity.
Despite a repetitive first half, a very useful business guide.