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PSYCH

THE STORY OF THE HUMAN MIND

Illuminating reading for anyone interested in the human brain.

The veteran teacher of a popular psychology course writes a book on what he taught, and it’s delightful.

Bloom, a professor of psychology and cognitive science at Yale and author of Against Empathy and The Sweet Spot, begins with a series of compelling questions: Are we rational? What makes us happy? What do feelings accomplish? What did Freud get right? He then follows with a series of lucid stand-alone chapters that can be read in any order. He warns readers not to expect pop psychology’s emphasis on man’s “transcendent or spiritual nature.” Modern psychology is materialist (the mind as a physical entity), evolutionary (shaped by natural selection), and causal (driven by the forces of genes, culture, and experience). The author illustrates his points by discussing consciousness. Although no one fully understands it, many philosophers see consciousness as a biological phenomenon akin to digestion. Computers simulate thought processes by storing, processing, and manipulating information. They do this with dazzling speed, but it’s only a simulation, not the real thing. Talking about uploading “consciousness” into a computer is meaningless; “your consciousness is the product of your physical brain; lose the brain, lose the consciousness.” An early chapter on Freud will jolt most readers with news that he remains a major figure of university study—in the English department. Psychology students may never hear his name. Many of his ideas seem wacky; he provided little proof, and most have failed to survive the passage of time. Bloom adds that a major exception is Freud’s notion of an unconscious mind at war with itself—unnerving evidence that we are not in full control of our lives. Consistently engaging, Bloom checks all the boxes with sections on the other great men (Descartes, Skinner, Piaget) and important subjects, including language, learning, perception, and memory. Humans possess amazing abilities in this area, but our eagerness to believe nonsense is off the charts.

Illuminating reading for anyone interested in the human brain.

Pub Date: Feb. 28, 2023

ISBN: 9780063096356

Page Count: 464

Publisher: Ecco/HarperCollins

Review Posted Online: Nov. 7, 2022

Kirkus Reviews Issue: Dec. 1, 2022

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ELON MUSK

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

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A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.

To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

Pub Date: Sept. 12, 2023

ISBN: 9781982181284

Page Count: 688

Publisher: Simon & Schuster

Review Posted Online: Sept. 12, 2023

Kirkus Reviews Issue: Oct. 15, 2023

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THE CULTURE MAP

BREAKING THROUGH THE INVISIBLE BOUNDARIES OF GLOBAL BUSINESS

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

A helpful guide to working effectively with people from other cultures.

“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.

These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.

Pub Date: May 27, 2014

ISBN: 978-1-61039-250-1

Page Count: 288

Publisher: PublicAffairs

Review Posted Online: April 15, 2014

Kirkus Reviews Issue: May 1, 2014

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