A helpful, encyclopedic guide, especially for those new to the game.
Browning presents an introduction to internet marketing aimed at the beginner.
In 2002, the author was a police officer, buried in debt, who turned to internet marketing as a lifeline. He has enjoyed success in the profession ever since. Here he distills lessons learned the hard way—through trial and error—and explains in lucidly accessible language the many ways in which others can follow his lead. Browning meticulously walks the reader through every facet of starting and running an internet marketing business, beginning with initial brainstorming sessions designed to determine what product or service one should sell and including chapters on website creation, list building, blogging, traffic generation, and much more. The author intends to help the reader achieve the status of a “Lazy Slob,” one who generates a maximum of passive income—“money made while you sleep”—with a minimum of effort. “The Lazy Slob may well work hard, but it will be for a short period, and then it’s back to slobbing around again. As the income grows, Lazy Slobs apportion a big chunk of it toward hiring freelancers to create income for them.” The ultimate goal is to either sell one’s business or to have it largely run itself. Browning is relentlessly pragmatic in pursuit of his goals—he recommends avoiding innovation in favor of duplicating practices that have already proven successful. The book is aimed at the reader without any prior experience, one who has “near-zero money, no special skills, and no degree or expert knowledge.” The author occasionally indulges in some excessive generalization: In a chapter on the psychology of marketing, he superficially breaks down human motivation into “love, fear, greed, envy, pride, and guilt.” But despite this minor flaw, his text is an extremely practical primer, and its recommendations are calibrated to be immediately implementable. The book’s length is somewhat daunting—it runs nearly 800 pages—but the author’s prose is so breezy that it never becomes a burden. This is an impressively comprehensive work, a single volume of instruction that does the work of several books.
A helpful, encyclopedic guide, especially for those new to the game.Pub Date: Oct. 30, 2022
ISBN: 9798357632159
Page Count: 816
Publisher: Independently Published
Review Posted Online: March 27, 2023
Review Program: Kirkus Indie
Cogent, well-timed ideas for meeting today’s biggest challenges.
Helping liberals get out of their own way.
Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.
Cogent, well-timed ideas for meeting today’s biggest challenges.Pub Date: March 18, 2025
ISBN: 9781668023488
Page Count: 288
Publisher: Avid Reader Press
Review Posted Online: Jan. 16, 2025
Kirkus Reviews Issue: Feb. 15, 2025
BOOK REVIEW
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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
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