An engaging, practical guide to the psychological dynamics of electoral politics.



An insightful look at politicians through a psychological lens.

As a syndicated columnist for the Boston Globe and a frequent national television and radio guest, Wish is known for being able to explain cutting-edge psychological concepts to mass audiences. He’s also served as a political consultant, most notably on future Sen. Mitt Romney’s 2012 presidential campaign. Romney seemed to Republican insiders to be a sure winner, as he was articulate, handsome, and unflappable; however, Wish saw that Romney seemed “too perfect” and thus failed to personally connect with voters. According to the author, voters aren’t driven by policy or polish but by emotion; for example, President George W. Bush’s numerous gaffes made him more likable to voters, who were drawn to his perceived authenticity. Using a blend of psychological theory and absorbing political anecdotes, Wish analyzes the “7 deadly sins” that are most often committed by politicians who fail to apply psychological know-how to voter outreach. Although the “sins,” such as being “too cerebral,” are morally neutral, their corresponding values, such as empathy and decisiveness, resonate with voters who are driven by “survival instincts” and “anger, enthusiasm, and anxiety,” Wish says. President Donald Trump commits some of Wish’s “sins,” but his success is due to his ability to tap into his supporters’ emotions. The author’s psychological insights will appeal to political junkies as well as anyone in a leadership position. His analysis of “the science of first impressions,” in-depth breakdowns (with charts) of body posture and “power poses,” and emphasis on the importance of storytelling have wide applicability. A gendered analysis is noticeably missing, however, which is surprising given contemporary conversations about misogyny and the failed presidential bids of several women candidates, including former Secretary of State Hillary Clinton and U.S. Sen. Elizabeth Warren. For example, how do men respond to women who deploy “power poses”? And more importantly, how can women candidates use contemporary psychology to break political glass ceilings?

An engaging, practical guide to the psychological dynamics of electoral politics.

Pub Date: March 10, 2020

ISBN: 978-1-5445-0729-3

Page Count: 314

Publisher: Lioncrest Publishing

Review Posted Online: April 3, 2020

Kirkus Reviews Issue: June 1, 2020

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If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.


The authors have created a sort of anti-Book of Virtues in this encyclopedic compendium of the ways and means of power.

Everyone wants power and everyone is in a constant duplicitous game to gain more power at the expense of others, according to Greene, a screenwriter and former editor at Esquire (Elffers, a book packager, designed the volume, with its attractive marginalia). We live today as courtiers once did in royal courts: we must appear civil while attempting to crush all those around us. This power game can be played well or poorly, and in these 48 laws culled from the history and wisdom of the world’s greatest power players are the rules that must be followed to win. These laws boil down to being as ruthless, selfish, manipulative, and deceitful as possible. Each law, however, gets its own chapter: “Conceal Your Intentions,” “Always Say Less Than Necessary,” “Pose as a Friend, Work as a Spy,” and so on. Each chapter is conveniently broken down into sections on what happened to those who transgressed or observed the particular law, the key elements in this law, and ways to defensively reverse this law when it’s used against you. Quotations in the margins amplify the lesson being taught. While compelling in the way an auto accident might be, the book is simply nonsense. Rules often contradict each other. We are told, for instance, to “be conspicuous at all cost,” then told to “behave like others.” More seriously, Greene never really defines “power,” and he merely asserts, rather than offers evidence for, the Hobbesian world of all against all in which he insists we live. The world may be like this at times, but often it isn’t. To ask why this is so would be a far more useful project.

If the authors are serious, this is a silly, distasteful book. If they are not, it’s a brilliant satire.

Pub Date: Sept. 1, 1998

ISBN: 0-670-88146-5

Page Count: 430

Publisher: Viking

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: July 15, 1998

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A scattershot exercise in preaching to the choir.


A British journalist fulminates against Black Lives Matter, critical race theory, and other threats to White privilege.

“There is an assault going on against everything to do with the Western world—its past, present, and future.” So writes Spectator associate editor Murray, whose previous books have sounded warnings against the presumed dangers of Islam and of non-Western immigration to the West. As the author argues, Westerners are supposed to take in refugees from Africa, Asia, and Latin America while being “expected to abolish themselves.” Murray soon arrives at a crux: “Historically the citizens of Europe and their offspring societies in the Americas and Australasia have been white,” he writes, while the present is bringing all sorts of people who aren’t White into the social contract. The author also takes on the well-worn subject of campus “wokeness,” a topic of considerable discussion by professors who question whether things have gone a bit too far; indeed, the campus is the locus for much of the anti-Western sentiment that Murray condemns. The author’s arguments against reparations for past damages inflicted by institutionalized slavery are particularly glib. “It comes down to people who look like the people to whom a wrong was done in history receiving money from people who look like the people who may have done the wrong,” he writes. “It is hard to imagine anything more likely to rip apart a society than attempting a wealth transfer based on this principle.” Murray does attempt to negotiate some divides reasonably, arguing against “exclusionary lines” and for Henry Louis Gates Jr.’s call for a more vigorous and welcoming civil culture. Too often, however, the author falters, as when he derides Gen. Mark Milley for saying, “I want to understand white rage. And I’m white”—perhaps forgetting the climacteric White rage that Milley monitored on January 6, 2021.

A scattershot exercise in preaching to the choir.

Pub Date: April 26, 2022

ISBN: 978-0-06-316202-0

Page Count: 320

Publisher: Broadside Books/HarperCollins

Review Posted Online: May 5, 2022

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