An offbeat overview of Microsoft, the Johnny-come-lately enterprise that dominates the widening world of PC programming and is now laying careful plans to make itself a force to be reckoned with in the as yet undefined field of multimedia. Granted open access to the company's files and staff, Stross (Steve Jobs and the Next Big Thing, 1993) eschewed a traditional corporate history in favor of a four-part audit that puts fast- growing Microsoft and the aspirations of Bill Gates (its quirky cofounder) in an appreciably clearer perspective than that to be found in the grumbling of green-eyed rivals or the clueless complaints of would-be trustbusters. The author (Business/San Jose State Univ.) first examines the company's personnel policies and operational practices; he concludes that hiring brainy people for financially rewarding as well as professionally challenging assignments, and a willingness to commit sizable sums to R&D, rank among the principal secrets of Microsoft's continuing success. Stross goes on to review how this Washington State firm with global reach has conducted a patient campaign to break into consumer outlets (most notably, with a CD-ROM encyclopedia dubbed Encarta), and the stiff competition it faces from Intuit in personal-finance software. Covered as well are Microsoft's efforts to develop a commercial stake in interactive TV (an endeavor the company's chief scientist likens to playing a game of 500-card stud), its late start in the Internet sweepstakes, and the unwelcome attention of Justice Department attorneys whose predecessors watched the high- tech marketplace do what they could not in over a decade of trying: downsize and dismember IBM. Stross finishes with a jarring chapter on the philanthropic purposes to which a still young Gates might eventually put his billions. Apart from this, a perceptive briefing on a consequential corporation that arguably qualifies as a national treasure.
Pub Date: Nov. 1, 1996
ISBN: 0-201-40949-6
Page Count: 320
Publisher: Addison-Wesley
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Sept. 15, 1996
BOOK REVIEW
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.
A helpful guide to working effectively with people from other cultures.
“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.Pub Date: May 27, 2014
ISBN: 978-1-61039-250-1
Page Count: 288
Publisher: PublicAffairs
Review Posted Online: April 15, 2014
Kirkus Reviews Issue: May 1, 2014
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.
“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.
It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.Pub Date: Nov. 12, 2019
ISBN: 978-1-61039-950-0
Page Count: 432
Publisher: PublicAffairs
Review Posted Online: Aug. 28, 2019
Kirkus Reviews Issue: Sept. 15, 2019
SEEN & HEARD
© Copyright 2024 Kirkus Media LLC. All Rights Reserved.
Follow
Popular in this Genre
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
bookshelf