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REVENUEGETTER

HOW TO BUILD AND COACH SALES TEAMS THAT WIN

A solid hands-on sales leadership guide focused on execution and accountability.

Awards & Accolades

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Taft offers guide for sales leaders ready to replace good intentions with consistent coaching habits.

The author opens with a candid admission: He “didn’t receive one minute of training” when he moved into management. It’s a familiar experience that leaves many leaders improvising their roles. He observes that this lack of preparation often pushes managers into ineffective leadership styles when they should instead embrace structured coaching. The book’s central argument is deceptively simple: “Management is not the direction of people, it’s the development of people.” The author builds his practical system around this belief, showing sales managers exactly how to develop their teams through repeatable coaching sessions rather than relying on motivational contests or vague pep talks. His core framework is the 4E Coaching Method: Explain, Exhibit, Execute, Evaluate. Taft walks readers through each step and provides real examples, including memorable stories like that of Derek, the salesperson who asked for a sale with his hands extended “as if he was about to strangle the buyer.” Throughout the work, the author reinforces the importance of repetition, urging managers to embrace “do it again” as their “three new favorite words.” Taft also addresses common mindset barriers that derail coaching, dismantling familiar excuses with blunt honesty. The discussion of calendar discipline is a practical masterclass, demonstrating exactly how to block out time for coaching and defend it from meeting overload. Taft writes like he trains—he’s direct, story-driven, and practical. This sales guide delivers on its promise: The 4E Method feels genuinely actionable and not like repackaged common sense. The text occasionally repeats itself and could lose a few anecdotes, but repetition reinforces habits, which is precisely the point. While experienced leaders may find some of the fundamentals familiar, the author’s structured coaching framework and his insistence on verification over intention set this guide apart from standard motivational sales manuals. For managers who know that coaching matters but still struggle to make it operational, this book offers a clear, disciplined path forward. Taft doesn’t just tell readers what to do—he shows them how, then holds them accountable for doing it.

A solid hands-on sales leadership guide focused on execution and accountability.

Pub Date: April 14, 2026

ISBN: 9798891389359

Page Count: 216

Publisher: Amplify Publishing

Review Posted Online: Feb. 10, 2026

Kirkus Reviews Issue: April 1, 2026

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THINKING, FAST AND SLOW

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 3, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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THE PSYCHOLOGICAL SAFETY PLAYBOOK FOR CHANGEMAKERS

A passionate and accessible guide to humanizing the workplace.

Helbig and Norman present a game plan for making leadership more responsively human.

In this expanded update to The Psychological Safety Playbook: Lead More Powerfully by Being More Human (2023), the authors provide “practical strategies for responding to resistance, sparking change, embodying the change we want to see, and moving forward deliberately,” specifically in a business setting. They suggest ways to encourage what they call “changemakers” through the use of five key “plays” from their playbook: Communicate Courageously, Master the Art of Listening, Manage Your Reactions (“shift from automatic reaction to conscious response to stay better connected to yourself and others”), Embrace Risk and Failure, and Design Inclusive Rituals. The goal is to ensure that organizational cultures promote psychological safety, guided by leaders who “walk the talk” by emphasizing their own humanity at every turn. (“We must be the first to share our own failures with our teams, which will start to make it possible for others to do the same.”) This call for example-setting is sounded throughout the book as Helbig and Norman urge their target audience (leaders and would-be leaders) to go beyond mere instruction and instead embody the qualities they want to see in their subordinates, such as continuous learning, active curiosity, and self-reflection. Each chapter includes a detailed “Recommended Reading” section and text with extensive numbered and bulleted points formatted to make the core concepts more immediately digestible. The authors effectively employ clear and empathetic prose to assure readers that psychological safety is slow to build and quick to break, observing that such safety requires steady attention and delivers outsize payoffs as a result. They refreshingly ground a great deal of the material in psychology and neuroscience, pointing out, for instance, that research has demonstrated that the parasympathetic nervous system responds to honest appreciation, which improves creative thinking. Some wistful readers might consider some of the authors’ suggestions beyond the reach of their own organizations, as when group facilitators are advised to “gently intervene when someone dominates the conversation,” but hope springs eternal.

A passionate and accessible guide to humanizing the workplace.

Pub Date: May 19, 2026

ISBN: 9798993550503

Page Count: 170

Publisher: Crazy Idea Press

Review Posted Online: April 23, 2026

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