Issenberg illuminates how modern elections exploit marginal advantages, but the narrative becomes scattered at times as the...

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THE SECRET SCIENCE OF WINNING CAMPAIGNS

How political campaigns have mastered marketing tools to profile the electorate.

In his second book, Monocle Washington correspondent Issenberg (The Sushi Economy: Globalization and the Making of a Modern Delicacy, 2007) incorporates his experiences covering the 2008 election for the Boston Globe. He provides anecdotes gleaned from interviews with leading political consultants and a historical overview of the integration of computer technology and behavioral psychology into social marketing, and he traces the increasing sophistication of modern campaigns to the Kennedy campaign. Confronting prejudice against Catholics, JFK’s advisors recommended tackling the issue head-on after subdividing the electorate into specific demographic categories. Issenberg explores the parallel development of the application of behavioral psychology and the recognition that many voting decisions are heavily influenced by emotion rather than rational choice. He tracks the influence of a group of academics from top universities like Yale, who influenced the shape of the modern election campaigns. They developed a finely tuned approach to profiling voters by using a series of criteria such as the magazines they subscribe to, the liquor they drink and their answers to surveys with loaded questions intended to reveal biases. An integral part of this process involved breaking down the population into subcategories—rather than looking at whether precincts customarily vote for a specific party—and directing targeted messages to them, as well as exposing different population clusters to different messages in order to scientifically determine response patterns. This enables an election campaign to efficiently micromanage get-out-the-vote operations in order to focus on the most likely voters for its candidate.

Issenberg illuminates how modern elections exploit marginal advantages, but the narrative becomes scattered at times as the author jumps around from point to point.

Pub Date: Sept. 11, 2012

ISBN: 978-0-307-95479-4

Page Count: 304

Publisher: Crown

Review Posted Online: July 30, 2012

Kirkus Reviews Issue: Aug. 15, 2012

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Not an easy read but an essential one.

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HOW TO BE AN ANTIRACIST

Title notwithstanding, this latest from the National Book Award–winning author is no guidebook to getting woke.

In fact, the word “woke” appears nowhere within its pages. Rather, it is a combination memoir and extension of Atlantic columnist Kendi’s towering Stamped From the Beginning (2016) that leads readers through a taxonomy of racist thought to anti-racist action. Never wavering from the thesis introduced in his previous book, that “racism is a powerful collection of racist policies that lead to racial inequity and are substantiated by racist ideas,” the author posits a seemingly simple binary: “Antiracism is a powerful collection of antiracist policies that lead to racial equity and are substantiated by antiracist ideas.” The author, founding director of American University’s Antiracist Research and Policy Center, chronicles how he grew from a childhood steeped in black liberation Christianity to his doctoral studies, identifying and dispelling the layers of racist thought under which he had operated. “Internalized racism,” he writes, “is the real Black on Black Crime.” Kendi methodically examines racism through numerous lenses: power, biology, ethnicity, body, culture, and so forth, all the way to the intersectional constructs of gender racism and queer racism (the only section of the book that feels rushed). Each chapter examines one facet of racism, the authorial camera alternately zooming in on an episode from Kendi’s life that exemplifies it—e.g., as a teen, he wore light-colored contact lenses, wanting “to be Black but…not…to look Black”—and then panning to the history that informs it (the antebellum hierarchy that valued light skin over dark). The author then reframes those received ideas with inexorable logic: “Either racist policy or Black inferiority explains why White people are wealthier, healthier, and more powerful than Black people today.” If Kendi is justifiably hard on America, he’s just as hard on himself. When he began college, “anti-Black racist ideas covered my freshman eyes like my orange contacts.” This unsparing honesty helps readers, both white and people of color, navigate this difficult intellectual territory.

Not an easy read but an essential one.

Pub Date: Aug. 13, 2019

ISBN: 978-0-525-50928-8

Page Count: 320

Publisher: One World/Random House

Review Posted Online: April 28, 2019

Kirkus Reviews Issue: May 15, 2019

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A clear and candid contribution to an essential conversation.

SO YOU WANT TO TALK ABOUT RACE

Straight talk to blacks and whites about the realities of racism.

In her feisty debut book, Oluo, essayist, blogger, and editor at large at the Establishment magazine, writes from the perspective of a black, queer, middle-class, college-educated woman living in a “white supremacist country.” The daughter of a white single mother, brought up in largely white Seattle, she sees race as “one of the most defining forces” in her life. Throughout the book, Oluo responds to questions that she has often been asked, and others that she wishes were asked, about racism “in our workplace, our government, our homes, and ourselves.” “Is it really about race?” she is asked by whites who insist that class is a greater source of oppression. “Is police brutality really about race?” “What is cultural appropriation?” and “What is the model minority myth?” Her sharp, no-nonsense answers include talking points for both blacks and whites. She explains, for example, “when somebody asks you to ‘check your privilege’ they are asking you to pause and consider how the advantages you’ve had in life are contributing to your opinions and actions, and how the lack of disadvantages in certain areas is keeping you from fully understanding the struggles others are facing.” She unpacks the complicated term “intersectionality”: the idea that social justice must consider “a myriad of identities—our gender, class, race, sexuality, and so much more—that inform our experiences in life.” She asks whites to realize that when people of color talk about systemic racism, “they are opening up all of that pain and fear and anger to you” and are asking that they be heard. After devoting most of the book to talking, Oluo finishes with a chapter on action and its urgency. Action includes pressing for reform in schools, unions, and local governments; boycotting businesses that exploit people of color; contributing money to social justice organizations; and, most of all, voting for candidates who make “diversity, inclusion and racial justice a priority.”

A clear and candid contribution to an essential conversation.

Pub Date: Jan. 16, 2018

ISBN: 978-1-58005-677-9

Page Count: 256

Publisher: Seal Press

Review Posted Online: Oct. 9, 2017

Kirkus Reviews Issue: Nov. 1, 2017

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