WE FIRST by Simon Mainwaring


How Brands & Consumers Use Social Media to Build a Better World
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A prolific blogger and social media consultant uses his online expertise to provide a framework for how businesses, consumers and social media can combine to make a better world.

Mainwaring is adamant that business as usual cannot be sustained in this era of corporate greed and a warming planet. The author's vision for a “We First” society, named after the social media consultancy company he founded, would have businesses take greater steps toward sustainability and social responsibility. In an age of growing interconnectivity, consumers, he writes, are vocal about wanting their purchases to promote social good. Corporations, whether altruistically or otherwise, have caught on and geared their brands to promote these values in order to maintain their consumer base. As a result, the private sector has begun to shift away from self-focused policies to those that include volunteerism, donations and sustainable manufacturing, building community and profits. But when contrasting the $20 billion in corporate donations to the trillions made in profits, plainly a great deal more can and needs to be done. The author offers clearly written and well-informed solutions, and end-of-chapter synopses and an appended reference guide flesh out his vision.

A must-read for those who want to understand and engage the power and potential of social media to promote a healthier, more equitable world.


Pub Date: June 7th, 2011
ISBN: 978-0-230-11026-7
Page count: 256pp
Publisher: Palgrave Macmillan
Review Posted Online:
Kirkus Reviews Issue: June 1st, 2011


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