by Sramana Mitra ‧ RELEASE DATE: Sept. 27, 2008
Inspiration awaits readers in this volume of interviews with entrepreneurs.
Mitra intersperses thoughtful commentary and personal experiences with interviews in this exploration of technology entrepreneurship that easily transmits the excitement of being involved in new developments.
Meet a handful of entrepreneurs who will change the way you think about everyday activities. From supplying rural India with solar electricity, paid for with a percentage of income earned in the formerly dark hours, to simplifying life and extending access to information in the developed world by means of web applications such as Kayak or SimplyHired, these innovators think outside the box. With many years of experience in Silicon Valley in technology and marketing, including founding three companies, Mitra knows technology and its players. This first volume compiles explanations of new technology, entrepreneurial advice and business observations, recounted firsthand by Mitra and other entrepreneurs. She visits businesses involving such diverse fields as fiber optic networks, software, energy recovery and distribution and internet applications, while business founders share stories of how they discovered ideas and made them concrete, funded their start-ups, moved toward profitability and survived difficult markets. In particular, Mitra explores the software-as-a-service business model as one that has survived at least one recession and may survive another; provides commentary on identifying and serving unmet market needs; and illuminates the beginnings of several green businesses that operate around the world. While the casual reader may be familiar with some of the businesses mentioned, many will be new. Likewise, some concepts will be familiar, and some may require explanation, which Mitra handily provides, such as a thorough description of Web 1.0, 2.0 and 3.0. The book won’t guide readers through a business proposal, but it will provide great insight into the questions and answers behind a start-up business. It succeeds in sharing the enthusiasm and sense of adventure of these technological pioneers and may incite action among its readers for further innovation.
Inspiration awaits readers in this volume of interviews with entrepreneurs.Pub Date: Sept. 27, 2008
ISBN: 978-1439206874
Page Count: -
Publisher: N/A
Review Posted Online: May 23, 2010
Review Program: Kirkus Indie
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by Daniel Kahneman ‧ RELEASE DATE: Nov. 1, 2011
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
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BOOK REVIEW
by Erin Meyer ‧ RELEASE DATE: May 27, 2014
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.
A helpful guide to working effectively with people from other cultures.
“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.Pub Date: May 27, 2014
ISBN: 978-1-61039-250-1
Page Count: 288
Publisher: PublicAffairs
Review Posted Online: April 15, 2014
Kirkus Reviews Issue: May 1, 2014
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