CURATION NATION by Steven Rosenbaum


How to Win in a World Where Consumers are Creators
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Documentary filmmaker and creator of MTV News UNfiltered navigates the information age in this debut volume.

Rosenbaum works marketing magic as he presents insight from Arianna Huffington, along with more than 60 other media minds, to create a lively exploration of digital curation—defined here as the gathering and dissemination of information and utilized by many, from small bloggers to aggregate news giants like the Huffington Post. The heart of the narrative focuses on an intriguing debate between those who claim that hosting a content-aggregated site is vampirism, and others, like Huffington or younger “Content Generation” users, who applaud the freedom of gathering and sharing media links. As technology rapidly changes, the Digital Millennium Copyright Act is harder to apply, and legal battles like Viacom vs. YouTube may have far-reaching economic effects. Rosenbaum also provides interesting background on cable television and the first written curation, Reader’s Digest, as well as many examples of successful Internet curators, such as The author cites social-media strategist Rohit Bhargava, who predicts that content on the web will double every 72 hours in the near future. Rounding it up into one easy-to-read platform is a user’s delight—and possibly a curator’s goldmine. Though light on advice for struggling entrepreneurs, Rosenbaum provides reader-friendly tips for beginning curation, such as how to pick a platform, use keyword search terms and navigate RSS feeds.

A compelling discussion of the evolution of curation in the digital world.


Pub Date: Feb. 15th, 2011
ISBN: 978-0-07-176039-3
Page count: 304pp
Publisher: McGraw-Hill
Review Posted Online:
Kirkus Reviews Issue: April 15th, 2011


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