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THE TOTAL PACKAGE

THE EVOLUTION AND SECRET MEANINGS OF BOXES, BOTTLES, CANS, TUBES, AND OTHER PERSUASIVE CONTAINERS

A wide-ranging, anecdotal exploration of modern packaging- -how it developed, how it works, and what it tells us about ourselves. Hine, a cultural critic who writes on architecture and design for the Philadelphia Inquirer and who looked into our recent past in Populuxe (not reviewed) and our future in Facing Tomorrow (1991), sees packaging as a major cultural, economic, and social activity of our time. Packages, he says, are ``communicative containers'' that have come to replace ambiguous, unpredictable, and time-consuming human relationships with carefully calculated expressive messages. He looks briefly at such precursors as a 5,000-year-old beer jar from Iran and glass bottles from ancient Egypt and Rome, but his real interest is modern packaging. This, he tells us, began in London around the turn of the 17th century with patent medicines. Packaging really took off, however, in this country in the late 19th century, and it was the paperboard folding box that made it a mass-market phenomenon. Hine has loaded his text with entertaining tidbits about the packaging of such familiar products as Quaker Oats, Campbell's soup, Coca-Cola, Kleenex, Tide, Marlboro cigarettes, and Wrigley's spearmint gum. Reading his behind-the-scenes accounts of how these icons of everyday life evolved is something akin to reading gossip columns about pop stars. However, there's plenty of solid research on how packaging has affected retailing and thus how we shop, how we eat, and, indeed, how we live. Hine's approach is roughly chronological for the first two-thirds of the book, but then he turns to issues of design, psychology, and consumer protection. He concludes, appropriately, with a discussion of empty packages and their impact on the environment. Cultural history for curious consumers—light and lively and not too filling. (color and b&w illustrations, not seen)

Pub Date: April 10, 1995

ISBN: 0-316-36480-0

Page Count: 304

Publisher: Little, Brown

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Feb. 15, 1995

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WHEN BREATH BECOMES AIR

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular...

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A neurosurgeon with a passion for literature tragically finds his perfect subject after his diagnosis of terminal lung cancer.

Writing isn’t brain surgery, but it’s rare when someone adept at the latter is also so accomplished at the former. Searching for meaning and purpose in his life, Kalanithi pursued a doctorate in literature and had felt certain that he wouldn’t enter the field of medicine, in which his father and other members of his family excelled. “But I couldn’t let go of the question,” he writes, after realizing that his goals “didn’t quite fit in an English department.” “Where did biology, morality, literature and philosophy intersect?” So he decided to set aside his doctoral dissertation and belatedly prepare for medical school, which “would allow me a chance to find answers that are not in books, to find a different sort of sublime, to forge relationships with the suffering, and to keep following the question of what makes human life meaningful, even in the face of death and decay.” The author’s empathy undoubtedly made him an exceptional doctor, and the precision of his prose—as well as the moral purpose underscoring it—suggests that he could have written a good book on any subject he chose. Part of what makes this book so essential is the fact that it was written under a death sentence following the diagnosis that upended his life, just as he was preparing to end his residency and attract offers at the top of his profession. Kalanithi learned he might have 10 years to live or perhaps five. Should he return to neurosurgery (he could and did), or should he write (he also did)? Should he and his wife have a baby? They did, eight months before he died, which was less than two years after the original diagnosis. “The fact of death is unsettling,” he understates. “Yet there is no other way to live.”

A moving meditation on mortality by a gifted writer whose dual perspectives of physician and patient provide a singular clarity.

Pub Date: Jan. 19, 2016

ISBN: 978-0-8129-8840-6

Page Count: 248

Publisher: Random House

Review Posted Online: Sept. 29, 2015

Kirkus Reviews Issue: Oct. 15, 2015

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A PEOPLE'S HISTORY OF THE UNITED STATES

For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.

Pub Date: Jan. 1, 1979

ISBN: 0061965588

Page Count: 772

Publisher: Harper & Row

Review Posted Online: May 26, 2012

Kirkus Reviews Issue: Jan. 1, 1979

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