An intriguing mental boot camp for aspiring entrepreneurs.

READ REVIEW

THREE'S A COMPANY

A clear-eyed guide to the entrepreneurial mind, by an Israeli businessman who knows how rough the road can be.

In his latest book, Ben-Porat (Man, Entrepreneur and Manager, 2011) writes that there is a huge gap between having an idea for a product or service and actually building a sustainable business. The author, who holds doctorates in physics and business administration, argues that most books on entrepreneurship ignore the important emotional aspects of starting a business; entrepreneurs face numerous psychological challenges, including dealing with failure, as well as significant economic and legal hurdles. The author aims to help readers balance their technical business prowess with the mental fortitude they need in order to go from the drawing board to a money-making venture. The book describes the emotional headwinds that batter even successful entrepreneurs; anxiety, stress and complicated personal lives are common in a profession where the price of success can be steep. He urges readers who are considering launching a start-up to take a close look at themselves, and he provides a list of traits that he believes make up the “ultimate entrepreneur.” Self-awareness and preparation, he writes, are prerequisites for excellence, and he draws on academic literature and his own vast experience to provide advice on writing business plans, raising capital, managing time, motivating employees and more. Ben-Porat looks at the different perspectives of the entrepreneur, the business manager and the investor, as he has worn all three hats during his career. He writes that tension often arises as these players interact, but all three are necessary because simply having a brilliant product idea isn’t enough.

An intriguing mental boot camp for aspiring entrepreneurs.

Pub Date: Oct. 14, 2012

ISBN: 978-1478146506

Page Count: 306

Publisher: CreateSpace

Review Posted Online: Dec. 27, 2012

Did you like this book?

No Comments Yet

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

THINKING, FAST AND SLOW

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

Did you like this book?

Not only the definitive life, but a tour de force by a master.

Our Verdict

  • Our Verdict
  • GET IT

  • Kirkus Reviews'
    Best Books Of 2019

  • New York Times Bestseller

EDISON

One of history’s most prolific inventors receives his due from one of the world’s greatest biographers.

Pulitzer and National Book Award winner Morris (This Living Hand and Other Essays, 2012, etc.), who died this year, agrees that Thomas Edison (1847-1931) almost certainly said, “genius is one percent inspiration and ninety-nine percent perspiration,” and few readers of this outstanding biography will doubt that he was the quintessential workaholic. Raised in a middle-class Michigan family, Edison displayed an obsessive entrepreneurial spirit from childhood. As an adolescent, he ran a thriving business selling food and newspapers on a local railroad. Learning Morse code, he spent the Civil War as a telegrapher, impressing colleagues with his speed and superiors with his ability to improve the equipment. In 1870, he opened his own shop to produce inventions to order. By 1876, he had money to build a large laboratory in New Jersey, possibly the world’s first industrial research facility. Never a loner, Edison hired talented people to assist him. The dazzling results included the first commercially successful light bulb for which, Morris reminds readers, he invented the entire system: dynamo, wires, transformers, connections, and switches. Critics proclaim that Edison’s innovations (motion pictures, fluoroscope, rechargeable batteries, mimeograph, etc.) were merely improvements on others’ work, but this is mostly a matter of sour grapes. Alexander Graham Bell’s telephone was a clunky, short-range device until it added Edison’s carbon microphone. And his phonograph flabbergasted everyone. Humans had been making images long before Daguerre, but no one had ever reproduced sound. Morris rivetingly describes the personalities, business details, and practical uses of Edison’s inventions as well as the massive technical details of years of research and trial and error for both his triumphs and his failures. For no obvious reason, the author writes in reverse chronological order, beginning in 1920, with each of the seven following chapters backtracking a decade. It may not satisfy all readers, but it works.

Not only the definitive life, but a tour de force by a master.

Pub Date: Oct. 22, 2019

ISBN: 978-0-8129-9311-0

Page Count: 800

Publisher: Random House

Review Posted Online: July 15, 2019

Kirkus Reviews Issue: Aug. 1, 2019

Did you like this book?

more