An invaluable handbook to surviving, thriving, and controlling one’s image online.

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Mechanics of Online Reputation Management

REPAIR & CONTROL YOUR NAME OR BRAND REPUTATION ONLINE

A comprehensive guide to managing one’s Web presence.

Collins’ jam-packed, information-heavy nonfiction debut offers an exhaustively detailed blueprint for “cleansing and controlling search results for any name, brand, or entity search phrase.” The author, an online marketer and agency founder, asserts up front that dealing with all aspects of online representation is no longer the nerdy domain of hackers and code-wranglers—it’s become a deeply rooted part of modern life. Allowing such things to take their own course without any oversight or manipulation, he says, is an amateurish invitation for trouble. In clear, concise chapters, Collins takes readers deep into the often bewildering world of the Web and looks at the blizzard of forces that can affect a person’s or business’s online reputation, including blogs, video sites, discussion forums, government-related sites, image hubs, review sites, and, of course, the all-encompassing world of social media, where poorly or unfairly curated material can do long-term damage to personal and professional standings. Links, images, videos, ex-employee slander, “rogue” bloggers, frauds, hate sites—these and many other things can combine into a “fire hose like volume of data.” It may initially look overwhelming, but Collins asserts that it can, with patient and smart application, be controlled or suppressed. His book puts the necessary information at readers’ disposal, explaining such complex concepts as search algorithms, search engine optimization, aggressive linking strategies, and a host of website performance metrics. He asks questions (“Which links matter? Which links are stronger? What gives a link relevance, and which links are completely ignored?”) and provides carefully elaborated, patiently detailed answers. Readers who are already conversant in the world Collins describes, as well as those who can’t tell a “CTR” (click-through rate) from a “SERP” (search engine results page), will find this book intriguing and enlightening on virtually every page. These are tools that everyone who spends a significant amount of time online should use, and Collins is a fine teacher.

An invaluable handbook to surviving, thriving, and controlling one’s image online.

Pub Date: Jan. 6, 2016

ISBN: 978-1-5197-6225-2

Page Count: 286

Publisher: CreateSpace

Review Posted Online: Feb. 19, 2016

Kirkus Reviews Issue: April 1, 2016

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

THINKING, FAST AND SLOW

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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A deftly argued case for a new kind of socialism that, while sure to inspire controversy, bears widespread discussion.

CAPITAL AND IDEOLOGY

A massive investigation of economic history in the service of proposing a political order to overcome inequality.

Readers who like their political manifestoes in manageable sizes, à la Common Sense or The Communist Manifesto, may be overwhelmed by the latest from famed French economist Piketty (Top Incomes in France in the Twentieth Century: Inequality and Redistribution, 1901-1998, 2014, etc.), but it’s a significant work. The author interrogates the principal forms of economic organization over time, from slavery to “non-European trifunctional societies,” Chinese-style communism, and “hypercapitalist” orders, in order to examine relative levels of inequality and its evolution. Each system is founded on an ideology, and “every ideology, no matter how extreme it may seem in its defense of inequality, expresses a certain idea of social justice.” In the present era, at least in the U.S., that idea of social justice would seem to be only that the big ones eat the little ones, the principal justification being that the wealthiest people became rich because they are “the most enterprising, deserving, and useful.” In fact, as Piketty demonstrates, there’s more to inequality than the mere “size of the income gap.” Contrary to hypercapitalist ideology and its defenders, the playing field is not level, the market is not self-regulating, and access is not evenly distributed. Against this, Piketty arrives at a proposed system that, among other things, would redistribute wealth across societies by heavy taxation, especially of inheritances, to create a “participatory socialism” in which power is widely shared and trade across nations is truly free. The word “socialism,” he allows, is a kind of Pandora’s box that can scare people off—and, he further acknowledges, “the Russian and Czech oligarchs who buy athletic teams and newspapers may not be the most savory characters, but the Soviet system was a nightmare and had to go.” Yet so, too, writes the author, is a capitalism that rewards so few at the expense of so many.

A deftly argued case for a new kind of socialism that, while sure to inspire controversy, bears widespread discussion.

Pub Date: March 10, 2020

ISBN: 978-0-674-98082-2

Page Count: 976

Publisher: Belknap/Harvard Univ.

Review Posted Online: Dec. 22, 2019

Kirkus Reviews Issue: Jan. 15, 2020

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