A provocative study of innovation.

THE RAINFOREST

THE SECRET TO BUILDING THE NEXT SILICON VALLEY

In their debut business title, two venture capitalists offer an insightful, forward-thinking assessment of what makes Silicon Valley tick.

If Silicon Valley can be held up as a living, breathing example of American ingenuity, why haven’t we been able to recreate it elsewhere? Hwang and Horowitt suggest that Silicon Valley is an innovative ecosystem they liken to a rainforest—hence, the book’s title. Thinking of Silicon Valley as a living biological system “helps innovators ‘tinker’ together in the same way that atoms ‘tinker’ together in natural biological systems...[to] discover more valuable recipes for combining and recombining ideas, talent, and capital together.” The authors proceed to offer an engaging, highly creative analysis of the workings of a “rainforest,” using Silicon Valley as the prototype. They present 14 compelling “Rainforest Axioms,” for example, “Axiom #2: Rainforests are built from the bottom up, where irrational behavior reigns,” along with the “Rules of the Rainforest,” “Rule #4: Thou shalt experiment and iterate together.” The authors also explain how to build and measure a rainforest. The text is enhanced by well-designed graphic illustrations and explanatory charts. Hwang and Horowitt write with authority and wit, carefully backing up their theory with substantive examples. Readers get the feeling that the authors have unveiled a very big, important concept, one that could serve as the basis for intentionally, methodically developing other “rainforests” similar to Silicon Valley. However, they acknowledge that following the Valley’s winning formula is challenging, suggesting that “The Rainforest concept does not come naturally to many leaders” and that it requires “a new active capitalism” to create a rainforest. While Silicon Valley may not be entirely unique, replicating its ecosystem is no easy task.

A provocative study of innovation.

Pub Date: Feb. 4, 2012

ISBN: 978-0615586724

Page Count: 304

Publisher: Regenwald

Review Posted Online: May 31, 2012

Kirkus Reviews Issue: July 1, 2012

Did you like this book?

No Comments Yet

Even if they're pie-in-the-sky exercises, Sanders’ pitched arguments bear consideration by nonbillionaires.

IT'S OK TO BE ANGRY ABOUT CAPITALISM

Everyone’s favorite avuncular socialist sends up a rousing call to remake the American way of doing business.

“In the twenty-first century we can end the vicious dog-eat-dog economy in which the vast majority struggle to survive,” writes Sanders, “while a handful of billionaires have more wealth than they could spend in a thousand lifetimes.” With that statement, the author updates an argument as old as Marx and Proudhon. In a nice play on words, he condemns “the uber-capitalist system under which we live,” showing how it benefits only the slimmest slice of the few while imposing undue burdens on everyone else. Along the way, Sanders notes that resentment over this inequality was powerful fuel for the disastrous Trump administration, since the Democratic Party thoughtlessly largely abandoned underprivileged voters in favor of “wealthy campaign contributors and the ‘beautiful people.’ ” The author looks squarely at Jeff Bezos, whose company “paid nothing in federal income taxes in 2017 and 2018.” Indeed, writes Sanders, “Bezos is the embodiment of the extreme corporate greed that shapes our times.” Aside from a few passages putting a face to avarice, Sanders lays forth a well-reasoned platform of programs to retool the American economy for greater equity, including investment in education and taking seriously a progressive (in all senses) corporate and personal taxation system to make the rich pay their fair share. In the end, he urges, “We must stop being afraid to call out capitalism and demand fundamental change to a corrupt and rigged system.” One wonders if this firebrand of a manifesto is the opening gambit in still another Sanders run for the presidency. If it is, well, the plutocrats might want to take cover for the duration.

Even if they're pie-in-the-sky exercises, Sanders’ pitched arguments bear consideration by nonbillionaires.

Pub Date: Feb. 21, 2023

ISBN: 9780593238714

Page Count: 320

Publisher: Crown

Review Posted Online: Feb. 21, 2023

Kirkus Reviews Issue: March 1, 2023

Did you like this book?

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

THINKING, FAST AND SLOW

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

Did you like this book?

more