An engrossing behind-the-scenes look at one of America's most successful and familiar brands.

BITTER BREW

THE RISE AND FALL OF ANHEUSER-BUSCH AND AMERICA'S KINGS OF BEER

Knoedelseder (I'm Dying Up Here: Heartbreak and High Times in Stand-up Comedy's Golden Era, 2009, etc.) peels away the ubiquitous Budweiser label to reveal an American family dynasty drunk on wealth, power and privilege.

Beginning just after the all-American Anheuser-Busch brand was sold to the conglomerate InBev in 2008, the author examines the company’s golden years. The company began in the mid 19th century when the son of a well-to-do German wine merchant first landed in St. Louis and set about building a brewing empire. Just how that same empire would one day manifest itself in the comic visage of Spuds MacKenzie is at once astounding and abhorrent. Indelible tag lines like "This Bud's For You" and "Bring Out Your Best" were only Budweiser's public calling cards. As the author adroitly points out, the real architects behind "The King of Beers" were far less palatable figures. Self-absorbed A-B leaders like "Gussie" Busch and his heir, August III, may have produced millions of barrels of beer in their time, but they left a lot to be desired in the humanity department. Knoedelseder’s detailed portraits of each man, as well as August IV, are vivid, and their combined histories are enough to outshock even the most scandalous TV drama. No less captivating, however, are the stories behind Budweiser's phenomenally successful advertising campaigns, most notably its tooth-and-nail ad war with Miller Lite in the mid-1970s. For years, Budweiser waged some of its toughest battles across America's TV screens, but it was their largely unseen, interfamily fighting that cost them the most. This comprehensive, fast-paced history adeptly handles both threads.

An engrossing behind-the-scenes look at one of America's most successful and familiar brands.

Pub Date: Nov. 6, 2012

ISBN: 978-0-06-200926-5

Page Count: 416

Publisher: Harper Business

Review Posted Online: Sept. 27, 2012

Kirkus Reviews Issue: Oct. 15, 2012

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Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

GOOD ECONOMICS FOR HARD TIMES

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 29, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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A declaration worth hearing out in a time of growing inequality—and indignity.

ECONOMIC DIGNITY

Noted number cruncher Sperling delivers an economist’s rejoinder to life, liberty, and the pursuit of happiness.

Former director of the National Economic Council in the administrations of Presidents Bill Clinton and Barack Obama, the author has long taken a view of the dismal science that takes economic justice fully into account. Alongside all the metrics and estimates and reckonings of GDP, inflation, and the supply curve, he holds the great goal of economic policy to be the advancement of human dignity, a concept intangible enough to chase the econometricians away. Growth, the sacred mantra of most economic policy, “should never be considered an appropriate ultimate end goal” for it, he counsels. Though 4% is the magic number for annual growth to be considered healthy, it is healthy only if everyone is getting the benefits and not just the ultrawealthy who are making away with the spoils today. Defining dignity, admits Sperling, can be a kind of “I know it when I see it” problem, but it does not exist where people are a paycheck away from homelessness; the fact, however, that people widely share a view of indignity suggests the “intuitive universality” of its opposite. That said, the author identifies three qualifications, one of them the “ability to meaningfully participate in the economy with respect, not domination and humiliation.” Though these latter terms are also essentially unquantifiable, Sperling holds that this respect—lack of abuse, in another phrasing—can be obtained through a tight labor market and monetary and fiscal policy that pushes for full employment. In other words, where management needs to come looking for workers, workers are likely to be better treated than when the opposite holds. In still other words, writes the author, dignity is in part a function of “ ‘take this job and shove it’ power,” which is a power worth fighting for.

A declaration worth hearing out in a time of growing inequality—and indignity.

Pub Date: May 5, 2020

ISBN: 978-1-9848-7987-5

Page Count: 384

Publisher: Penguin Press

Review Posted Online: Feb. 26, 2020

Kirkus Reviews Issue: March 15, 2020

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