Rick Adamson becomes so enthusiastic in his performance that the interesting anecdotes about the science of marketing and consumer behavior become real fun to listen to. Adamson's imitation of the computer voice is only one example of his talent at adding spice to words. Told mostly through anecdotes of buying and selling research done by the author's company, WHY WE BUY offers tips valuable to anyone who sells anything. Buyers, too, will recognize tricks used by their own favorite stores to promote sales, and mistakes made to inadvertently discourage them. Learn why Radio Shack moved phones to front of the store, and why supermarkets shouldn't put the milk at the back. J. A. H. (c) AudioFile 2002, Portland, Maine
Pub Date: Jan. 22, 2001
Duration: 8 hrs, 30 mins
DD ISBN: 375417885
Publisher: Random House Audible
Review Posted Online: Jan. 22, 2026
The readers can't compensate for the unbearably pompous prose style of this extended parable about corporate politics and strategy.
Pub Date: N/A
Duration: 3 hrs
Publisher: Random House Audio
Review Posted Online: Jan. 22, 2026
An engaging experience.
This audiobook deals with everything from the historic investments that led to world-dominating companies, such as the Chinese technology company Tencent, to predicting the products and services of the future. An audiobook of such complexity requires a narrator who can handle the task, and David Thorpe manages it admirably. Thorpe uses his masterly voice, which sits somewhere between that of a BBC World Service presenter and an easy, relaxed Home Counties accent, to guide listeners through a sea of numbers, acronyms, and terms such as YP, RPS, and market cap. Rather than simply reading, Thorpe presents the work with excitement and enthusiasm, and this enjoyment transfers to the listener.
An engaging experience.Pub Date: Feb. 20, 2026
Duration: 13 hrs
DD ISBN: 9781668103425
Publisher: Simon & Schuster Audio
Review Posted Online: March 17, 2026
© Copyright 2026 Kirkus Media LLC. All Rights Reserved.
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