Books by Joseph Turow

Released: Jan. 17, 2017

"Valuable reading for shoppers and retailers alike."
Blame it on the smartphone, the technology that is bringing internetlike tracking and surveillance into brick-and-mortar stores. Read full book review >
Released: Jan. 10, 2012

"An eye-opener that will startle readers, the book offers grist for policy makers and others battling to preserve a shred of privacy in America."
Turow (Communication/Univ. of Pennsylvania; Niche Envy: Marketing Discrimination in the Digital Age, 2006, etc.) warns that today's advertising industry is secretly reshaping our world—and not for the better. Read full book review >
Released: March 1, 1997

"An intriguing book if you ignore its dramatic, somewhat unsubstantiated premise."
Here's the argument from media expert Turow (Annenberg School of Communications/Univ. of Penn.): The current price of targeting advertising to highly defined market segments is dividing the country into increasingly insular groups of people who care only about others like themselves. Read full book review >