Books by Joseph Turow

BIOGRAPHY & MEMOIR
Released: Jan. 10, 2012

"An eye-opener that will startle readers, the book offers grist for policy makers and others battling to preserve a shred of privacy in America."
Turow (Communication/Univ. of Pennsylvania; Niche Envy: Marketing Discrimination in the Digital Age, 2006, etc.) warns that today's advertising industry is secretly reshaping our world—and not for the better. Read full book review >
BREAKING UP AMERICA by Joseph Turow
BUSINESS & ECONOMICS
Released: March 1, 1997

Here's the argument from media expert Turow (Annenberg School of Communications/Univ. of Penn.): The current price of targeting advertising to highly defined market segments is dividing the country into increasingly insular groups of people who care only about others like themselves. Turow (Playing Doctor: Television, Storytelling, and Medical Power, 1989) shows how advertising has evolved from a force ``making a homogenous people out of a nation of immigrants,'' as one ad-agency president claimed in the 1920s, to an industry concerned only with making the most money in the most cost- effective manner—by targeting those most likely to purchase the product or service in question. Read full book review >