Valuable reading for shoppers and retailers alike.

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THE AISLES HAVE EYES

HOW RETAILERS TRACK YOUR SHOPPING, STRIP YOUR PRIVACY, AND DEFINE YOUR POWER

Blame it on the smartphone, the technology that is bringing internetlike tracking and surveillance into brick-and-mortar stores.

In this revealing account, Turow (Communication/Univ. of Pennsylvania; The Daily You: How the New Advertising Industry Is Defining Your Identity and Your Worth, 2012, etc.) describes how the same online personalization made possible on your computer by cookies has reared its head in the aisles and checkouts of supermarkets and department stores, where 90 percent of all retail purchases still occur. “Tying into the always-on smartphone carried by about 70 percent of Americans,” writes the author, “merchants, brand manufacturers, and their agents are exploiting cellular signals, Bluetooth, Wi-Fi, sound waves, light waves, and more to track customers and send them product messages before, during, and after their store visits.” This is the beginning of a “great transformation” in retailing: by 2028, half of all Americans are expected to have body implants that can communicate with retailers as they walk around stores, which will allow merchants to gather increasingly specific data on shoppers and redefine seller-customer relationships. In return for capturing data—generally without shoppers’ awareness—merchants offer loyalty programs, discount coupons, and other benefits. In effect, they are training consumers to “give up personal data willingly,” accept discriminations made between high- and low-value shoppers (with some getting better prices than others), and relinquish “the historical ideal of egalitarian treatment in the American marketplace.” Turow writes in a matter-of-fact manner that barely disguises his outrage at the invasiveness of the under-the-radar surveillance at Target, Wal-Mart, and elsewhere, which, he says, demands regulation and consumer education. While sometimes repetitious, his book offers invaluable insights about in-store data-gathering, including frank observations from unnamed industry sources. Most retailers, he writes, hope future generations will simply accept surveillance and tracking as part of the American shopping experience.

Valuable reading for shoppers and retailers alike.

Pub Date: Jan. 17, 2017

ISBN: 978-0-300-21219-8

Page Count: 344

Publisher: Yale Univ.

Review Posted Online: Nov. 2, 2016

Kirkus Reviews Issue: Nov. 15, 2016

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Loads of good explaining, with reminders, time and again, of how much remains unknown, neatly putting the death of science...

A SHORT HISTORY OF NEARLY EVERYTHING

Bryson (I'm a Stranger Here Myself, 1999, etc.), a man who knows how to track down an explanation and make it confess, asks the hard questions of science—e.g., how did things get to be the way they are?—and, when possible, provides answers.

As he once went about making English intelligible, Bryson now attempts the same with the great moments of science, both the ideas themselves and their genesis, to resounding success. Piqued by his own ignorance on these matters, he’s egged on even more so by the people who’ve figured out—or think they’ve figured out—such things as what is in the center of the Earth. So he goes exploring, in the library and in company with scientists at work today, to get a grip on a range of topics from subatomic particles to cosmology. The aim is to deliver reports on these subjects in terms anyone can understand, and for the most part, it works. The most difficult is the nonintuitive material—time as part of space, say, or proteins inventing themselves spontaneously, without direction—and the quantum leaps unusual minds have made: as J.B.S. Haldane once put it, “The universe is not only queerer than we suppose; it is queerer than we can suppose.” Mostly, though, Bryson renders clear the evolution of continental drift, atomic structure, singularity, the extinction of the dinosaur, and a mighty host of other subjects in self-contained chapters that can be taken at a bite, rather than read wholesale. He delivers the human-interest angle on the scientists, and he keeps the reader laughing and willing to forge ahead, even over their heads: the human body, for instance, harboring enough energy “to explode with the force of thirty very large hydrogen bombs, assuming you knew how to liberate it and really wished to make a point.”

Loads of good explaining, with reminders, time and again, of how much remains unknown, neatly putting the death of science into perspective.

Pub Date: May 6, 2003

ISBN: 0-7679-0817-1

Page Count: 304

Publisher: Broadway

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: April 1, 2003

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A tiny book, not much bigger than a pamphlet, with huge potential impact.

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NO ONE IS TOO SMALL TO MAKE A DIFFERENCE

A collection of articulate, forceful speeches made from September 2018 to September 2019 by the Swedish climate activist who was nominated for a Nobel Peace Prize.

Speaking in such venues as the European and British Parliaments, the French National Assembly, the Austrian World Summit, and the U.N. General Assembly, Thunberg has always been refreshingly—and necessarily—blunt in her demands for action from world leaders who refuse to address climate change. With clarity and unbridled passion, she presents her message that climate change is an emergency that must be addressed immediately, and she fills her speeches with punchy sound bites delivered in her characteristic pull-no-punches style: “I don’t want you to be hopeful. I want you to panic. I want you to feel the fear I feel every day. And then I want you to act.” In speech after speech, to persuade her listeners, she cites uncomfortable, even alarming statistics about global temperature rise and carbon dioxide emissions. Although this inevitably makes the text rather repetitive, the repetition itself has an impact, driving home her point so that no one can fail to understand its importance. Thunberg varies her style for different audiences. Sometimes it is the rousing “our house is on fire” approach; other times she speaks more quietly about herself and her hopes and her dreams. When addressing the U.S. Congress, she knowingly calls to mind the words and deeds of Martin Luther King Jr. and John F. Kennedy. The last speech in the book ends on a note that is both challenging and upbeat: “We are the change and change is coming.” The edition published in Britain earlier this year contained 11 speeches; this updated edition has 16, all worth reading.

A tiny book, not much bigger than a pamphlet, with huge potential impact.

Pub Date: Nov. 26, 2019

ISBN: 978-0-14-313356-8

Page Count: 112

Publisher: Penguin

Review Posted Online: Nov. 3, 2019

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