From opsins to Technicolor movies, Rogers covers the colorscape with brio, dash, and crystal clearness.
The author of Proof: The Science of Booze (2014) returns with a lucid study of the physics, chemistry, and neuroscience of color and its influence on the human condition.
The natural world is bursting with seemingly endless color, writes Wired deputy editor Rogers in this sharp, often jocular look at waves and particles, fluctuations in the Earth’s magnetic and electrical fields, and the electromagnetic spectrum, of which humans only experience a small visual slice. Since prehistory, we have gone about repurposing objects around us; one example is the engineering of chemicals to provide color. Those colors are picked up by the photoreceptors in our eyes and then processed. Rogers discusses how our neurophysiological and psychophysiological impressions help create our sense of the world, examining color as knowledge (discovering a good place to find food), color as commerce (desire, rarity, trade), color as semiotics, “to know how someone will see those colors once applied.” Rogers is particularly illuminating in his discussions of the history of color and our ever growing appreciation of it, from Aristotle to Arab physicists to the Chinese to the caves at Lascaux and beyond, as craft expertise blossomed into a revolution that marched in parallel with that of optics. While the author is in his element exploring the evolution of dyes and pigments, from the highly toxic to the highly opaque and bright, he is on less firm ground when approaching the “salience” of color, its “cultural and personal significance”—of course, this is understandable given that science has only begun to plumb the subject. Rogers also makes valiant attempts to discern the universality of color—“Do people who speak different languages literally see different colors?”—and through all the scientific concepts, he brings a tinder-dry humor and evident enthusiasm for the subject.
From opsins to Technicolor movies, Rogers covers the colorscape with brio, dash, and crystal clearness.Pub Date: May 18, 2021
ISBN: 978-1-328-51890-3
Page Count: 336
Publisher: Houghton Mifflin Harcourt
Review Posted Online: March 12, 2021
Kirkus Reviews Issue: April 1, 2021
BOOK REVIEW
A horde-pleaser, well-written and full of surprises.
“The Mongols swept across the globe as conquerors,” writes the appreciative pop anthropologist-historian Weatherford (The History of Money, 1997, etc.), “but also as civilization’s unrivaled cultural carriers.”
No business-secrets fluffery here, though Weatherford does credit Genghis Khan and company for seeking “not merely to conquer the world but to impose a global order based on free trade, a single international law, and a universal alphabet with which to write all the languages of the world.” Not that the world was necessarily appreciative: the Mongols were renowned for, well, intemperance in war and peace, even if Weatherford does go rather lightly on the atrocities-and-butchery front. Instead, he accentuates the positive changes the Mongols, led by a visionary Genghis Khan, brought to the vast territories they conquered, if ever so briefly: the use of carpets, noodles, tea, playing cards, lemons, carrots, fabrics, and even a few words, including the cheer hurray. (Oh, yes, and flame throwers, too.) Why, then, has history remembered Genghis and his comrades so ungenerously? Whereas Geoffrey Chaucer considered him “so excellent a lord in all things,” Genghis is a byword for all that is savage and terrible; the word “Mongol” figures, thanks to the pseudoscientific racism of the 19th century, as the root of “mongoloid,” a condition attributed to genetic throwbacks to seed sown by Mongol invaders during their decades of ravaging Europe. (Bad science, that, but Dr. Down’s son himself argued that imbeciles “derived from an earlier form of the Mongol stock and should be considered more ‘pre-human, rather than human.’ ”) Weatherford’s lively analysis restores the Mongols’ reputation, and it takes some wonderful learned detours—into, for instance, the history of the so-called Secret History of the Mongols, which the Nazis raced to translate in the hope that it would help them conquer Russia, as only the Mongols had succeeded in doing.
A horde-pleaser, well-written and full of surprises.Pub Date: March 2, 2004
ISBN: 0-609-61062-7
Page Count: 320
Publisher: Crown
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Dec. 1, 2003
BOOK REVIEW
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BOOK REVIEW
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
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