Tightly organized and well-written; answers fundamental questions about what it takes to broaden the scope of a business...

Truly Global

THE THEORY AND PRACTICE OF BRINGING YOUR COMPANY TO INTERNATIONAL MARKETS

A debut book provides advice from a localization expert for companies that want to go global.

Schlegel, who ran her own translation company and worked both in Europe and the United States on translation and localization for numerous employers, approaches globalization from an enterprise perspective in this work. In 22 brief chapters, the author offers a kind of soup-to-nuts introduction to how a business can most effectively pursue worldwide ambitions. She covers such topics as international operations, the selection and management of a team, the concept of “geo alignment,” how to target the right countries, how to choose the correct departments, how to globalize products, and more. The book is an intriguing mix of strategy and tactics in the sense that it addresses both the “why” and the “how” of globalization. For example, in describing geo alignment, the author highlights the strategic necessity of a “tight alignment between all headquarters (main and geos) and the final and successful penetration of your offering into a specific country or key account.” But she also provides a specific checklist for what should be considered before moving forward with a geo alignment program. Similarly, when Schlegel discusses which countries to target, she explains both why it is essential to select particular nations and how to go about doing so. “Ideally,” she writes, “your company has a model that explains which countries deserve what entitlements. This includes which countries will have a call center in the primary language, localized products, a comprehensive digital presence, and globalized partner programs.” These insights could only come from someone steeped in global business. Whether it is hiring for an international team, developing a content strategy, detailing the primary differences between translation and localization, or establishing appropriate metrics, the content of this short, useful book should prove highly valuable to any corporate leader or manager who needs to get a firm grip on globalization. Consider this a solid overview rather than an in-depth treatment. At the end, Schlegel delivers additional resources for further exploration (“Places to network, read about latest trends, present your ideas, and practice your leadership”).

Tightly organized and well-written; answers fundamental questions about what it takes to broaden the scope of a business into international markets.

Pub Date: Aug. 4, 2016

ISBN: 978-1-4602-8704-0

Page Count: 108

Publisher: FriesenPress

Review Posted Online: Sept. 28, 2016

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Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...

THE ELEMENTS OF STYLE

50TH ANNIVERSARY EDITION

Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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WHAT A WONDERFUL WORLD

A LIFETIME OF RECORDINGS

Noted jazz and pop record producer Thiele offers a chatty autobiography. Aided by record-business colleague Golden, Thiele traces his career from his start as a ``pubescent, novice jazz record producer'' in the 1940s through the '50s, when he headed Coral, Dot, and Roulette Records, and the '60s, when he worked for ABC and ran the famous Impulse! jazz label. At Coral, Thiele championed the work of ``hillbilly'' singer Buddy Holly, although the only sessions he produced with Holly were marred by saccharine strings. The producer specialized in more mainstream popsters like the irrepressibly perky Teresa Brewer (who later became his fourth wife) and the bubble-machine muzak-meister Lawrence Welk. At Dot, Thiele was instrumental in recording Jack Kerouac's famous beat- generation ramblings to jazz accompaniment (recordings that Dot's president found ``pornographic''), while also overseeing a steady stream of pop hits. He then moved to the Mafia-controlled Roulette label, where he observed the ``silk-suited, pinky-ringed'' entourage who frequented the label's offices. Incredibly, however, Thiele remembers the famously hard-nosed Morris Levy, who ran the label and was eventually convicted of extortion, as ``one of the kindest, most warm-hearted, and classiest music men I have ever known.'' At ABC/Impulse!, Thiele oversaw the classic recordings of John Coltrane, although he is the first to admit that Coltrane essentially produced his own sessions. Like many producers of the day, Thiele participated in the ownership of publishing rights to some of the songs he recorded; he makes no apology for this practice, which he calls ``entirely appropriate and without any ethical conflicts.'' A pleasant, if not exactly riveting, memoir that will be of most interest to those with a thirst for cocktail-hour stories of the record biz. (25 halftones, not seen)

Pub Date: May 1, 1995

ISBN: 0-19-508629-4

Page Count: 224

Publisher: Oxford Univ.

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: March 1, 1995

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