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TAKE TODAY

THE EXECUTIVE AS DROPOUT

This paste-up of aphorisms, punditry, and Joycean puns takes a few cliches and splices them with McLuhanist motifs and updatings. "Brainstorming," the fad of the '50's; the hoary "managerial revolution" said to supersede old-fashioned profit criteria; the "end of ideology" cant — these are spruced up with day-glo reflections on the Cornfeld-conglomerate-bullish period whose demise the authors conveniently overlook. If taken seriously, the book is insulting in its illiterate — oops, grating — references to Keynes and its "post-industrial" platitudes: electronics has made specialization and efficiency obsolete; employer and employee "merge as audience"; data-processing erases blue-white collar distinctions; money "as such" has become "information only"; and (for those curious about the subtitle) "aware executives" will become generalists. The hyperbole would be forgivable if it didn't exaggerate stale misconceptions about prosperity and automation and cybernation ending social conflict and the survival-oriented way of life for business and labor — i.e. the American sociological orthodoxy of the '50's and early '60's. This is only worth noting because McLuhanism is considered somehow essentially avant-garde, though of course its trendy bloom has faded. In fact, it has elements of classic conservative-reactionary ideology — for example, continued efforts to epater the analytic mind; doctrinal praise for the "oral" and "acoustic" over the "visual"; and the trite but telling equation of the "tribal," the "non-literate," the non-rational, and the unconnected. McLuhan himself is not reactionary in any obvious sense; rather he's a good-natured celebrant of "the new software information age" as opposed to the hard, grubby industrial society he says has vanished, taking the new strobe-light atmosphere for a new order (or disorder) of things.

Pub Date: April 19, 1972

ISBN: 0151878307

Page Count: 326

Publisher: Harcourt Brace Jovanovich

Review Posted Online: May 21, 2012

Kirkus Reviews Issue: April 1, 1972

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THE ELEMENTS OF STYLE

50TH ANNIVERSARY EDITION

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...

Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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NUTCRACKER

This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)

Pub Date: Oct. 28, 1996

ISBN: 0-15-100227-4

Page Count: 136

Publisher: Harcourt

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Aug. 15, 1996

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