A straightforward guide to building and keeping an audience through authenticity, perseverance, and generosity.
A debut guide that offers tips and tricks for expanding the reach of one’s brand.
In an age of ever increasing connectivity, getting one’s message to your target audience can be a big challenge. As the founder and CEO of digital marketing agency Weaving Influence, Robinson wants to help everyone with a book, message, cause, or another endeavor expand and strengthen their audience. She defines reachas “expanding your audience plus having a lasting impact” and promotes the “commitments” that one needs to gain a larger audience. In a nutshell: Expanding one’s reach, she says, depends on regularly delivering valuable content over an extended period of time and in a manner that focuses on others’ needs instead of one’s own. The body of the book offers detailed suggestions and provides answers to issues commonly faced by those wanting to build, expand, or hold onto online readership. Robinson discusses options for content creation and addresses questions about when, why, and how to write a book. There’s also advice about how to manage a permission-based email list. She aims to help people find clarity about their goals in order to improve their messaging, which should reflect one’s “authentic self.” The tone of this book is highly encouraging and advises readers not to give up “because creating reach may take a long time.” Robinson effectively offers case studies to support her suggestions and also draws on her own personal experiences. The book’s structure is consistently clear and enables readers to consider the author’s strategies in a logical manner. For those looking for an explicit how-to manual for building an online presence, this is a good beginning; however, some readers may have to look elsewhere for more specifics. In essence, this is more of a why-to manual on the need for strong marketing and valuable content.
A straightforward guide to building and keeping an audience through authenticity, perseverance, and generosity.Pub Date: April 19, 2022
ISBN: 978-1-5230-0087-6
Page Count: 224
Publisher: Berrett-Koehler Publishers
Review Posted Online: April 27, 2022
Review Program: Kirkus Indie
Cogent, well-timed ideas for meeting today’s biggest challenges.
Helping liberals get out of their own way.
Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.
Cogent, well-timed ideas for meeting today’s biggest challenges.Pub Date: March 18, 2025
ISBN: 9781668023488
Page Count: 320
Publisher: Avid Reader Press
Review Posted Online: Jan. 16, 2025
Kirkus Reviews Issue: Feb. 15, 2025
BOOK REVIEW
PERSPECTIVES
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
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