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THE POTENTIALIST

YOUR FUTURE IN THE NEW REALITY OF THE NEXT THIRTY YEARS

Visionary and intriguing; a compelling read about future realities.

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In this first installment of a nonfiction trilogy, a serial entrepreneur prognosticates life in the next 30 years.

Applying his own considerable personal and business experiences, Lytle briskly covers “The Forces of Change” in Part 1 of the book, moving on to the “Skills and Mindset” necessary for succeeding in a career and the development of strategies for health and wealth in Parts 2 and 3. The author begins with an intriguing “Prologue,” in which he describes numerous fictional individuals at various stages, envisioning what living in future years will be like for them. In Part 1, Lytle broadly explores four major themes around which he believes the future will unfold: “Innovation-Resistance,” “Democratization,” “Demographic Change and Neutralizing Distance,” and “The New Reality—Better or Worse?” While much of this content is speculative, the author does an admirable explanatory job of justifying why he selected these themes. Perhaps most provocative in this first part are the “ten new world realities” he outlines, such as “You will be superhuman, but will you make the best of it?” and “Life and career in the Cloud will redefine life as we know it.” Parts 2 and 3 delve into the skills Lytle thinks will be needed in a future world. Not surprisingly when it comes to the workplace, he believes collaboration, much of it enabled by technology, will set the tone. As for the individual’s role, the author invests considerable time discussing the concept of personal branding. Offering specific brand-building ideas, Lytle also urges readers to embrace an entrepreneurial mindset, regarding themselves “as a Product or Service.” In Part 3, the author focuses on three areas—health, wellness, and success—each of which he deftly discusses with a heavy emphasis on adopting the right mindset. He delivers sage advice on healthy living and managing wealth (not just acquiring it). He also defines the requirements for success “in the New Reality,” encouraging “the pursuit of potential as a central theme in life.” Foretelling the future is not an exercise for the faint of heart, but Lytle handles the challenge with both enthusiasm and wisdom.

Visionary and intriguing; a compelling read about future realities.

Pub Date: Sept. 27, 2022

ISBN: 978-1-63755-136-3

Page Count: 264

Publisher: Amplify Publishing

Review Posted Online: June 1, 2022

Kirkus Reviews Issue: July 15, 2022

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ELON MUSK

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

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A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.

To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

Pub Date: Sept. 12, 2023

ISBN: 9781982181284

Page Count: 688

Publisher: Simon & Schuster

Review Posted Online: Sept. 12, 2023

Kirkus Reviews Issue: Oct. 15, 2023

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THE RIGHT STUFF

Yes: it's high time for a de-romanticized, de-mythified, close-up retelling of the U.S. Space Program's launching—the inside story of those first seven astronauts.

But no: jazzy, jivey, exclamation-pointed, italicized Tom Wolfe "Mr. Overkill" hasn't really got the fight stuff for the job. Admittedly, he covers all the ground. He begins with the competitive, macho world of test pilots from which the astronauts came (thus being grossly overqualified to just sit in a controlled capsule); he follows the choosing of the Seven, the preparations for space flight, the flights themselves, the feelings of the wives; and he presents the breathless press coverage, the sudden celebrity, the glorification. He even throws in some of the technology. But instead of replacing the heroic standard version with the ring of truth, Wolfe merely offers an alternative myth: a surreal, satiric, often cartoony Wolfe-arama that, especially since there isn't a bit of documentation along the way, has one constantly wondering if anything really happened the way Wolfe tells it. His astronauts (referred to as "the brethren" or "The True Brothers") are obsessed with having the "right stuff" that certain blend of guts and smarts that spells pilot success. The Press is a ravenous fool, always referred to as "the eternal Victorian Gent": when Walter Cronkite's voice breaks while reporting a possible astronaut death, "There was the Press the Genteel Gent, coming up with the appropriate emotion. . . live. . . with no prompting whatsoever!" And, most off-puttingly, Wolfe presumes to enter the minds of one and all: he's with near-drowing Gus Grissom ("Cox. . . That face up there!—it's Cox. . . Cox knew how to get people out of here! . . . Cox! . . ."); he's with Betty Grissom angry about not staying at Holiday Inn ("Now. . . they truly owed her"); and, in a crude hatchet-job, he's with John Glenn furious at Al Shepard's being chosen for the first flight, pontificating to the others about their licentious behavior, or holding onto his self-image during his flight ("Oh, yes! I've been here before! And I am immune! I don't get into corners I can't get out of! . . . The Presbyterian Pilot was not about to foul up. His pipeline to dear Lord could not be clearer"). Certainly there's much here that Wolfe is quite right about, much that people will be interested in hearing: the P-R whitewash of Grissom's foul-up, the Life magazine excesses, the inter-astronaut tensions. And, for those who want to give Wolfe the benefit of the doubt throughout, there are emotional reconstructions that are juicily shrill.

But most readers outside the slick urban Wolfe orbit will find credibility fatally undermined by the self-indulgent digressions, the stylistic excesses, and the broadly satiric, anti-All-American stance; and, though The Right Stuff has enough energy, sass, and dirt to attract an audience, it mostly suggests that until Wolfe can put his subject first and his preening writing-persona second, he probably won't be a convincing chronicler of anything much weightier than radical chic.

Pub Date: Sept. 24, 1979

ISBN: 0312427565

Page Count: 370

Publisher: Farrar, Straus and Giroux

Review Posted Online: Oct. 13, 2011

Kirkus Reviews Issue: Sept. 1, 1979

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