A random walk through the entrepreneurial outskirts of postindustrial commerce and show biz with a tour guide whose spiel has a nasty edge to it. Drawing on stories he has reported as a CBS TV correspondent, Geist (Little League Confidential, 1992, etc.) offers a discontinuous series of short takes on offbeat enterprises that have yielded the venturesome Americans who launched or embraced them modest amounts of fame and fortune. Cases in point range from the leading breeder of racing pigs through the inventor of the car- crushing leviathans known as monster trucks and Florida's top vendor of recycled golf balls to the two struggling illustrators who created Teenage Mutant Ninja Turtles. Covered as well are the proprietors of nail-care salons, traffic-safety schools, and the seemingly endless parade of lurid talk shows on daytime television, plus the resourceful aerospace engineer who first thought of blasting bullet holes in wearing apparel as a lucrative fashion statement. In most instances, unfortunately, the author goes beyond poking gentle fun at his subjects and their antics; indeed, he invariably holds them up to gratuitously savage ridicule. Nor can Geist resist any opportunity to show what a clever fellow he is, even when a straightforward account of junk entertainment like ``American Gladiators'' could speak for itself. All too often the effect is akin to the tedious pall cast by a stand-up comic who, bedazzled by his own wit, can't bear to leave the stage. While the author closes with backhanded homage to Judge Roy Hofheinz (builder of Houston's pace-setting Astrodome), a start-to-finish audit of his other vignettes reveals that they reach no particularly startling conclusions about the latter-day US or any other substantive matter. Sporadically amusing but wholly dispensable.
Pub Date: Nov. 9, 1994
ISBN: 0-399-13883-8
Page Count: 224
Publisher: Putnam
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Sept. 1, 1994
A suspenseful, user-friendly account of Microsoft's five-year effort to develop Windows NT (for new technology). Wall Street Journal correspondent Zachary delineates the blood, toil, tears, and sweat required to produce a breakthrough operating system that would not only work on all available personal computers but also allow customers to retain familiar applications programs. Throughout his accessible text, Zachary tries to keep readers in the loop. He provides illuminating reminders of how operating systems (which control a processor's basic functions) differ from applications software (the visible programs that retrieve information, maintain databases, prepare documents for printing, and otherwise satisfy human needs). While NT, which reached the marketplace last summer, has yet to achieve critical sales mass, the author leaves little doubt that the $150 million project yielded its creator a host of payoffs: by advancing the state of the networking art, defining the shape of software to come, and giving Microsoft (which last month settled potentially troublesome antitrust charges) an inside track on the interactive information highway. The bulk of the narrative is devoted to anecdotal reportage on how a consequential enterprise managed to harness its varied, volatile, very human resources (many of whom had become independently wealthy by cashing in options on the company's common stock) and meet the self-imposed schedule for NT's introduction. Covered as well are the time and technical tradeoffs made in the course of an undertaking whose final features included more compromises than indisputably correct answers. Nor does the author ignore the human costs of economic and scientific success in his reckoning of the NT balance sheet. An engrossing and instructive case history of programming under fire on the front lines of software technology. (Author tour)
Pub Date: Oct. 17, 1994
ISBN: 0-02-935671-7
Page Count: 240
Publisher: Free Press
Review Posted Online: June 24, 2010
Kirkus Reviews Issue: Aug. 15, 1994
BOOK REVIEW
BOOK REVIEW
Useful, credible and smart.
A handy guide to personal finance and a convincing argument for improved financial literacy.
Secrets is a near-encyclopedic compilation of financial advice from Mincher, a self-made multimillionaire. (He made his first million by the age of 25.) And though much of his wisdom derives solely from his own experience, the seven-figure investment portfolio that backs it up is difficult to deny. In many ways, the story of how the author made his money is as interesting as the financial counsel he provides. A born businessman, he formed his first company in high school and won awards as a young entrepreneur. He earned his fortune as the owner of a charter-bus service and, later, as a regional telecom baron. Mincher offers brief chapters on just about every conceivable area of financial inquiry, from credit checks to buying a car to investing in the stock market. His volume works more effectively as a reference than a how-to to be read in a few sittings. But as such it is very valuable indeed; clearly organized and helpfully broken up into bite-size sections, the information is easy to digest. Underpinning it all is the author’s fervent belief that most people need to know more about their money. Mincher has an autodidact’s ambivalence toward traditional education; a college drop-out, he preaches “street smarts” and inveighs a bit too frequently against odd targets like high-school calculus in his introduction. Nonetheless, his call for more and better financial education rings true, especially as subprime lenders have recently wreaked havoc on world economic markets by preying on the financially non-savvy.
Useful, credible and smart.Pub Date: Nov. 26, 2007
ISBN: 978-0-9797003-0-9
Page Count: 426
Publisher: N/A
Review Posted Online: May 23, 2010
Review Program: Kirkus Indie
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