Conversational, easy to consume and well-packaged, with an infectious passion for selling that makes for an enjoyable,...




A top salesman shares his success strategies in this compact, nicely crafted volume.

Milstein (17 Cents & a Dream, 2013, etc.) is a leading loan officer and CEO of Gold Star Mortgage Financial Group, a national mortgage lending company. He attributes much of his success to his sales ability, and in this breezy book, he lays out his formula for achieving superstar-salesperson status. The book is clearly designed with the busy salesperson in mind; it has short chapters, plenty of bulleted points and clever cartoon illustrations to break up the text. The work is also liberally dosed with “Sales Pro Tips.” For some readers, these snippets of helpful advice may prove to be most valuable. “If no formal measurement for sales success exists for your industry, create your own,” writes Milstein in one tip called “Build Your Yardstick.” In another, he advises a bold idea: “[B]e a proactive mystery shopper by contacting the competition directly. You can ask them how they are different.” The sidebar “25+2 Ways to Enhance Your Sales Performance” could well become an experienced salesperson’s cheat sheet for how to rise above the rest. The tips themselves are probably reason enough for any salesperson, experienced or not, to add Street Smart Selling to a must-read list. The text is no less inviting, although weaving sales-war stories together with how-to advice isn’t new. Once in a while, readers may get the feeling Milstein is shilling for his company. He writes, for instance, about Gold Star’s hiring and training program and, later, about its methods for making new customers feel welcome. Still, the potentially self-congratulatory examples aren’t without their relevance. Given the overabundance of books on selling, it is exceedingly difficult to say something new; while Milstein’s effort does not entirely break through the morass, salespeople will likely appreciate the authentic battle-tested advice offered by such a skilled professional.

Conversational, easy to consume and well-packaged, with an infectious passion for selling that makes for an enjoyable, uplifting read.

Pub Date: July 21, 2014

ISBN: 978-0983552772

Page Count: 200

Publisher: Gold Star Publishing

Review Posted Online: Aug. 28, 2014

Kirkus Reviews Issue: Oct. 1, 2014

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Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...



Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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Noted jazz and pop record producer Thiele offers a chatty autobiography. Aided by record-business colleague Golden, Thiele traces his career from his start as a ``pubescent, novice jazz record producer'' in the 1940s through the '50s, when he headed Coral, Dot, and Roulette Records, and the '60s, when he worked for ABC and ran the famous Impulse! jazz label. At Coral, Thiele championed the work of ``hillbilly'' singer Buddy Holly, although the only sessions he produced with Holly were marred by saccharine strings. The producer specialized in more mainstream popsters like the irrepressibly perky Teresa Brewer (who later became his fourth wife) and the bubble-machine muzak-meister Lawrence Welk. At Dot, Thiele was instrumental in recording Jack Kerouac's famous beat- generation ramblings to jazz accompaniment (recordings that Dot's president found ``pornographic''), while also overseeing a steady stream of pop hits. He then moved to the Mafia-controlled Roulette label, where he observed the ``silk-suited, pinky-ringed'' entourage who frequented the label's offices. Incredibly, however, Thiele remembers the famously hard-nosed Morris Levy, who ran the label and was eventually convicted of extortion, as ``one of the kindest, most warm-hearted, and classiest music men I have ever known.'' At ABC/Impulse!, Thiele oversaw the classic recordings of John Coltrane, although he is the first to admit that Coltrane essentially produced his own sessions. Like many producers of the day, Thiele participated in the ownership of publishing rights to some of the songs he recorded; he makes no apology for this practice, which he calls ``entirely appropriate and without any ethical conflicts.'' A pleasant, if not exactly riveting, memoir that will be of most interest to those with a thirst for cocktail-hour stories of the record biz. (25 halftones, not seen)

Pub Date: May 1, 1995

ISBN: 0-19-508629-4

Page Count: 224

Publisher: Oxford Univ.

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: March 1, 1995

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