How Our Brains Make Fatty Foods, Orgasm, Exercise, Marijuana, Generosity, Vodka, Learning, and Gambling Feel So Good
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Journal of Neurophysiology editor in chief Linden (Neuroscience/Johns Hopkins Univ.; The Accidental Mind: How Brain Evolution Has Given Us Love, Memory, Dreams, and God, 2007) probes the anatomy of pleasure in this review of what happens in the brain when we “feel good.”

The author notes that it was back in the 1950s that McGill University scientists discovered that rats with electrodes implanted in a specific part of their brains would press a lever repeatedly to stimulate the area, to the exclusion of food, water or sex. The human equivalent of this pleasure circuit is the ventral tegmental area (VTA). When certain neurons in this area are excited, they release dopamine to target neurons in the prefrontal cortex and in selected emotional, motivational and memory centers. A dopamine transporter takes up the released dopamine so the cell can fire again. (Cocaine and other drugs block this re-uptake, flooding the circuitry with dopamine to increase the “high.”) Linden details brain-imaging experiments which indicate that the VTA is activated not only to aid human survival by affording the pleasures of eating and the joys of sex, but also in connection with behaviors ranging from consuming fatty foods, charitable giving, exercise, gambling and certain types of learning and ideas. In some people, such behaviors can progress to addiction, a pathological process that changes the structure and function of the VTA, transforming pleasure to craving. The author suggests that the genetic risk of addiction may be as high as 50 percent and involve gene variants in dopamine types and receptors. While this may offer strategies for drugs to fight addiction, it also raises legal and ethical issues should genetic testing be proposed. Linden is clear that there are many unanswered questions. One issue is the concept of pleasure itself. We can define pain with physical descriptors and emotional words, but how and why such a wide range of information inputs and memories should stimulate the VTA is not clear. Regardless, the author is optimistic that eventually technology will refine our understanding.

In the meantime, Linden provides a fresh perspective on pleasure and confirms that those who suffer addictions are truly ill and not just weak-willed losers.

Pub Date: April 18th, 2011
ISBN: 978-0-670-02258-8
Page count: 240pp
Publisher: Viking
Review Posted Online:
Kirkus Reviews Issue: Jan. 15th, 2011


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