A timely, authoritative portrait of a breakthrough company.
A business book offers an extended case study of the fitness phenomenon Peloton.
Miller tells this story utilizing an intriguing dual perspective—that of an academic with an interest in entrepreneurship as well as a self-described Peloton addict. After an amusing anecdote about how he was first introduced to a Peloton bike by his wife, the author gets down to business. He weaves together the tale of his own emerging enthusiasm for Peloton with an informed and thorough account of the company’s evolution. Even as Miller gets hooked on the Peloton system, he deftly relates the meteoric rise of the firm. Admittedly, it may seem difficult for the author to remain objective, so enamored is he of Peloton. But there is solid, substantive reportage here that should not be dismissed as merely a public relations ploy. On the contrary, Miller’s cleareyed observations of how and why Peloton has been so successful, particularly in growing a fanatical customer base, are salient and perceptive. In discussing Peloton’s trajectory, the author insightfully identifies attributes of the company’s business model that set it apart. One aspect he discusses is the clever combination of a piece of hardware (the bike and, later, other fitness equipment such as treadmills) with outstanding instruction. In fact, Peloton was originally unique in providing not just a stationary bike, but rich content for which users paid a monthly subscription fee. Miller rightly points out that the company effectively “merged two traditional models in the fitness space” with some modifications.
But Peloton went beyond that, developing “interactive, live instruction from some of the best instructors in the world. No one had tried this before.” This may well have been enough to distinguish Peloton, but the real differentiator, notes Miller, was community, which, he observes, “is unlike anything I have witnessed studying startups.” In fact, the community aspect of Peloton’s world is so unique that it pervades a number of chapters in the book. That is not a bad thing—Miller enthusiastically brings community to the forefront in discussing his own personal interaction with Peloton individuals and groups. He also profiles several “Pelo Celebrities”—not luminaries who do in fact use Peloton but rather “members who have become well known in the community.” The thumbnail sketches of these individuals, some of whom are social media stars, make for engaging reading. In addition to relating these personal anecdotes, the author is adept at assessing Peloton’s role in revolutionizing fitness specifically and business in general. But the content isn’t entirely positive; to his credit, Miller chronicles some of Peloton’s stumbles along the way, not the least of which include serious injuries and isolated deaths. Perhaps most intriguing is the author’s visionary thinking about the unlimited potential of Peloton’s future offerings. He believes Peloton “is on the path to fundamentally altering individual and societal approaches to health and well-being.” Still, serious challenges ahead cannot be minimized, as indicated recently in Peloton’s faltering profits, the resignation of its founder/CEO, and a round of layoffs.
A timely, authoritative portrait of a breakthrough company.Pub Date: May 24, 2022
ISBN: 978-1-940858-97-5
Page Count: 352
Publisher: Ideapress Publishing
Review Posted Online: March 17, 2022
Kirkus Reviews Issue: May 15, 2022
Review Program: Kirkus Indie
The sub-title of this book is "Reflections on Education with Special Reference to the Teaching of English in the Upper Forms of Schools." But one finds in it little about education, and less about the teaching of English. Nor is this volume a defense of the Christian faith similar to other books from the pen of C. S. Lewis. The three lectures comprising the book are rather rambling talks about life and literature and philosophy. Those who have come to expect from Lewis penetrating satire and a subtle sense of humor, used to buttress a real Christian faith, will be disappointed.
Pub Date: April 8, 1947
ISBN: 1609421477
Page Count: -
Publisher: Macmillan
Review Posted Online: Oct. 17, 2011
Kirkus Reviews Issue: April 1, 1947
An absorbing, wide-ranging story of humans’ relationship with the water.
A study of swimming as sport, survival method, basis for community, and route to physical and mental well-being.
For Bay Area writer Tsui (American Chinatown: A People's History of Five Neighborhoods, 2009), swimming is in her blood. As she recounts, her parents met in a Hong Kong swimming pool, and she often visited the beach as a child and competed on a swim team in high school. Midway through the engaging narrative, the author explains how she rejoined the team at age 40, just as her 6-year-old was signing up for the first time. Chronicling her interviews with scientists and swimmers alike, Tsui notes the many health benefits of swimming, some of which are mental. Swimmers often achieve the “flow” state and get their best ideas while in the water. Her travels took her from the California coast, where she dove for abalone and swam from Alcatraz back to San Francisco, to Tokyo, where she heard about the “samurai swimming” martial arts tradition. In Iceland, she met Guðlaugur Friðþórsson, a local celebrity who, in 1984, survived six hours in a winter sea after his fishing vessel capsized, earning him the nickname “the human seal.” Although humans are generally adapted to life on land, the author discovered that some have extra advantages in the water. The Bajau people of Indonesia, for instance, can do 10-minute free dives while hunting because their spleens are 50% larger than average. For most, though, it’s simply a matter of practice. Tsui discussed swimming with Dara Torres, who became the oldest Olympic swimmer at age 41, and swam with Kim Chambers, one of the few people to complete the daunting Oceans Seven marathon swim challenge. Drawing on personal experience, history, biology, and social science, the author conveys the appeal of “an unflinching giving-over to an element” and makes a convincing case for broader access to swimming education (372,000 people still drown annually).
An absorbing, wide-ranging story of humans’ relationship with the water.Pub Date: April 14, 2020
ISBN: 978-1-61620-786-1
Page Count: 288
Publisher: Algonquin
Review Posted Online: Jan. 4, 2020
Kirkus Reviews Issue: Feb. 1, 2020
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