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HOW MINDS CHANGE

THE SURPRISING SCIENCE OF BELIEF, OPINION, AND PERSUASION

Convincing advice regarding a timely issue.

A combination of compelling overview and practical strategy.

Benjamin Franklin wrote that public libraries would empower the common man by giving him knowledge. Free public education, a 19th-century invention, proclaimed the same goal. In the following century, computers and, later, the internet would spread information everywhere, overwhelming the forces of censorship, propaganda, prejudice, and lies. As we all know, the opposite happened. This spread of misinformation has produced countless books about true believers who are impervious to evidence—contradictory facts actually strengthen their beliefs. In one of his examples, McRaney, author of You Are Not So Smart, examines attitudes toward same-sex marriage. At the turn of the 21st century, opposition was overwhelming; by the teens, it was crumbling; today, it’s gained fairly wide acceptance. What happened? Searching to discover why fiercely prejudiced people changed their minds, the author begins with the mind itself. Evolution designed the brain for survival, not accuracy. Making decisions from the raw data of our senses is hopelessly slow. Brains work fast and take shortcuts, so we see what we expect to see. When we encounter something that doesn’t make sense, our instinct is not to question our beliefs but to make it fit—and we almost always succeed. Only when contradictions pile up do individuals, reluctantly, reconsider. Equally important, humans are ultrasocial animals who value being accepted by their communities more than being right. Sociologist Brooke Harrington told McRaney, “Social death is more frightening than physical death.” After investigating the stories of true believers who saw the light, the author concludes by describing successful methods. With labels like “street epistemology” or “deep canvassing,” they involve building rapport; listening respectfully to a claim, however wacky; exploring the reasons behind it; and encouraging believers to judge the quality of their reasons. The goal is getting people to think about their own thinking. It doesn’t always work, but McRaney effectively shows how it has proven far more successful than focusing on facts.

Convincing advice regarding a timely issue.

Pub Date: June 21, 2022

ISBN: 978-0-593-19029-6

Page Count: 352

Publisher: Portfolio

Review Posted Online: March 23, 2022

Kirkus Reviews Issue: April 15, 2022

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CALL ME ANNE

A sweet final word from an actor who leaves a legacy of compassion and kindness.

The late actor offers a gentle guide for living with more purpose, love, and joy.

Mixing poetry, prescriptive challenges, and elements of memoir, Heche (1969-2022) delivers a narrative that is more encouraging workbook than life story. The author wants to share what she has discovered over the course of a life filled with abuse, advocacy, and uncanny turning points. Her greatest discovery? Love. “Open yourself up to love and transform kindness from a feeling you extend to those around you to actions that you perform for them,” she writes. “Only by caring can we open ourselves up to the universe, and only by opening up to the universe can we fully experience all the wonders that it holds, the greatest of which is love.” Throughout the occasionally overwrought text, Heche is heavy on the concept of care. She wants us to experience joy as she does, and she provides a road map for how to get there. Instead of slinking away from Hollywood and the ridicule that she endured there, Heche found the good and hung on, with Alec Baldwin and Harrison Ford starring as particularly shining knights in her story. Some readers may dismiss this material as vapid Hollywood stuff, but Heche’s perspective is an empathetic blend of Buddhism (minimize suffering), dialectical behavioral therapy (tolerating distress), Christianity (do unto others), and pre-Socratic philosophy (sufficient reason). “You’re not out to change the whole world, but to increase the levels of love and kindness in the world, drop by drop,” she writes. “Over time, these actions wear away the coldness, hate, and indifference around us as surely as water slowly wearing away stone.” Readers grieving her loss will take solace knowing that she lived her love-filled life on her own terms. Heche’s business and podcast partner, Heather Duffy, writes the epilogue, closing the book on a life well lived.

A sweet final word from an actor who leaves a legacy of compassion and kindness.

Pub Date: Jan. 24, 2023

ISBN: 9781627783316

Page Count: 176

Publisher: Viva Editions

Review Posted Online: Feb. 6, 2023

Kirkus Reviews Issue: March 1, 2023

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THE LAWS OF HUMAN NATURE

The Stoics did much better with the much shorter Enchiridion.

A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.

Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”

The Stoics did much better with the much shorter Enchiridion.

Pub Date: Oct. 23, 2018

ISBN: 978-0-525-42814-5

Page Count: 580

Publisher: Viking

Review Posted Online: July 30, 2018

Kirkus Reviews Issue: Aug. 15, 2018

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