A well-written, useful guide that should enhance a CEO’s ability to communicate with the investment community and attract...
Sage advice on engaging with investment professionals from a corporate communications pro.
In business, there are certain practicable formulas designed to maximize success in a variety of areas, such as financial analysis, business process management and marketing, to name a few. With the publication of Griesel’s book, add to the list a formula for getting investors interested in a company. Griesel’s well-delivered counsel is universally applicable to CEOs of larger public and private companies and owners of smaller companies. The author discusses certain basics—how to create an elevator pitch, how to make a presentation, how to create a business plan—that the reader could find in numerous other business books. But it’s her concentration on the more advanced fundamentals that make this resource valuable. Griesel’s informative discussion of professional fund investors, for example, is insightful: “PIs do you a favor by listening to your company’s pitch,” writes Griesel. “It’s part of your job to satisfy the needs, wants and expectations of PIs, and whenever possible, to unearth their fears or resolve any complaints or reservations that might prevent them from investing in your company.” This kind of blunt talk is likely to keep in check a business owner who may get too caught up in his or her own ego. Her chapter on “The Importance of a Cohesive Management Team” is equally straightforward. It includes two exercises for executives (one is used with the permission of an investment firm) that demonstrate why senior managers must share common goals and purposes and be able to work together. Writes Griesel, “Lack of a unified vision in the corporate suite is a surefire way to obliterate investor interest.” Griesel includes the obligatory chapter about social media but does a nice job slanting it to investor relations. Respecting the senior manager’s time, Griesel writes economically and replaces the fluff with specific suggestions.
A well-written, useful guide that should enhance a CEO’s ability to communicate with the investment community and attract new investors.Pub Date: Dec. 7, 2012
ISBN: 9781936705016
Page Count: 278
Publisher: CreateSpace
Review Posted Online: Feb. 26, 2013
Kirkus Reviews Issue: April 1, 2013
Review Program: Kirkus Indie
BOOK REVIEW
BOOK REVIEW
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...
Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").Pub Date: May 15, 1972
ISBN: 0205632645
Page Count: 105
Publisher: Macmillan
Review Posted Online: Oct. 28, 2011
Kirkus Reviews Issue: May 1, 1972
An autobiography as toxic and addictive as any drug its author has ever ingested.
The legendary booze-addled metal rocker turned reality-TV star comes clean in his tell-all autobiography.
Although brought up in the bleak British factory town of Aston, John “Ozzy” Osbourne’s tragicomic rags-to-riches tale is somehow quintessentially American. It’s an epic dream/nightmare that takes him from Winson Green prison in 1966 to a presidential dinner with George W. Bush in 2004. Tracing his adult life from petty thief and slaughterhouse worker to rock star, Osbourne’s first-person slang-and-expletive-driven style comes off like he’s casually relating his story while knocking back pints at the pub. “What you read here,” he writes, “is what dribbled out of the jelly I call my brain when I asked it for my life story.” During the late 1960s his transformation from inept shoplifter to notorious Black Sabbath frontman was unlikely enough. In fact, the band got its first paying gigs by waiting outside concert venues hoping the regularly scheduled act wouldn’t show. After a few years, Osbourne and his bandmates were touring America and becoming millionaires from their riff-heavy doom music. As expected, with success came personal excess and inevitable alienation from the other members of the group. But as a solo performer, Osbourne’s predilection for guns, drink, drugs, near-death experiences, cruelty to animals and relieving himself in public soon became the stuff of legend. His most infamous exploits—biting the head off a bat and accidentally urinating on the Alamo—are addressed, but they seem tame compared to other dark moments of his checkered past: nearly killing his wife Sharon during an alcohol-induced blackout, waking up after a bender in the middle of a busy highway, burning down his backyard, etc. Osbourne is confessional to a fault, jeopardizing his demonic-rocker reputation with glib remarks about his love for Paul McCartney and Robin Williams. The most distinguishing feature of the book is the staggering chapter-by-chapter accumulation of drunken mishaps, bodily dysfunctions and drug-induced mayhem over a 40-plus-year career—a résumé of anti-social atrocities comparable to any of rock ’n’ roll’s most reckless outlaws.
An autobiography as toxic and addictive as any drug its author has ever ingested.Pub Date: Jan. 25, 2010
ISBN: 978-0-446-56989-7
Page Count: 320
Publisher: Grand Central Publishing
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Dec. 1, 2009
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