A well-written, useful guide that should enhance a CEO’s ability to communicate with the investment community and attract...
Sage advice on engaging with investment professionals from a corporate communications pro.
In business, there are certain practicable formulas designed to maximize success in a variety of areas, such as financial analysis, business process management and marketing, to name a few. With the publication of Griesel’s book, add to the list a formula for getting investors interested in a company. Griesel’s well-delivered counsel is universally applicable to CEOs of larger public and private companies and owners of smaller companies. The author discusses certain basics—how to create an elevator pitch, how to make a presentation, how to create a business plan—that the reader could find in numerous other business books. But it’s her concentration on the more advanced fundamentals that make this resource valuable. Griesel’s informative discussion of professional fund investors, for example, is insightful: “PIs do you a favor by listening to your company’s pitch,” writes Griesel. “It’s part of your job to satisfy the needs, wants and expectations of PIs, and whenever possible, to unearth their fears or resolve any complaints or reservations that might prevent them from investing in your company.” This kind of blunt talk is likely to keep in check a business owner who may get too caught up in his or her own ego. Her chapter on “The Importance of a Cohesive Management Team” is equally straightforward. It includes two exercises for executives (one is used with the permission of an investment firm) that demonstrate why senior managers must share common goals and purposes and be able to work together. Writes Griesel, “Lack of a unified vision in the corporate suite is a surefire way to obliterate investor interest.” Griesel includes the obligatory chapter about social media but does a nice job slanting it to investor relations. Respecting the senior manager’s time, Griesel writes economically and replaces the fluff with specific suggestions.
A well-written, useful guide that should enhance a CEO’s ability to communicate with the investment community and attract new investors.Pub Date: Dec. 7, 2012
ISBN: 9781936705016
Page Count: 278
Publisher: CreateSpace
Review Posted Online: Feb. 26, 2013
Kirkus Reviews Issue: April 1, 2013
Review Program: Kirkus Indie
BOOK REVIEW
BOOK REVIEW
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.
Pub Date: Feb. 23, 1955
ISBN: 0670717797
Page Count: -
Publisher: Viking
Review Posted Online: Oct. 25, 2011
Kirkus Reviews Issue: Feb. 1, 1955
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