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SCAM-PROOF YOUR ASSETS

GUARDING AGAINST WIDESPREAD DECEPTION

Timely, relevant counsel on how to avoid con artists.

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An attorney offers an all-encompassing exposé of financial scams.

This Rich Dad Advisor book departs from the primary focus of the series—business and investment advice. Instead, Sutton, a practicing attorney and the author of numerous other Rich Dad titles, focuses his attention on financial fraud schemes and how to prevent them. According to Sutton, “over 3.2 million Americans report incidents of fraud each year, and that’s only the people who actually said anything—a great many don’t.” Most chapters offer case studies of a particular type of scam followed by the author’s observations. Each study is engaging and often disturbing; clearly, it was Sutton’s intent to raise concern, if not fear, among his readers about the many ways in which people can be deceived. Some scammers, such as Charles Ponzi, whose name lives on in the term Ponzi scheme, and Bernard Madoff, who was convicted of perpetrating one such scheme that raked in billions of dollars, will be familiar to many readers while others are more obscure. However, these people are less important than the nature of their deceptions, about which Sutton goes into impressive detail. Particularly notable is the sheer breadth of his content; his examples include in-person, telephone-based, and online scams and address such crimes as identity theft (which affects more than 17 million victims annually, according to Sutton); phony sweepstakes; email solicitations; “vanity scams,” such as ineffective weight-loss products; and fraudulent real estate investments, among others.

Sutton cautions that anyone, regardless of age or class, is susceptible to con games, but he notes that “Seniors age seventy and up lose more money, by far, to scam artists and fraudsters than any other generation.” Indeed, some of the more heartbreaking cases here involve the elderly. One such example tells the story of an 85-year-old woman who was bilked by phone into believing that she’d won a Publishers Clearing House sweepstakes in 2018. She lost close to $28,000 to the con artist for “taxes and fees” before the hoax was discovered by the victim’s daughter. Some readers may find these dramatic accounts of personal tragedies to be quite unsettling; for the most part, though, the case studies are instructive and cautionary in tone, showing exactly how several deceptions work in the real world. What’s more, Sutton provides both general and specific guidance on how to identify and protect oneself against such scams. For example, his “profile of your typical scammer” is an insightful list of 11 richly described attributes, such as “They like to tell you how the clock is ticking”; that list is followed by 13 equally insightful “things that make for a good mark,” which may give pause to any reader. The closing chapter’s excellent suggestions for developing “scam radar” supply a comprehensive checklist that’s as solid a resource as one could possibly find. Overall, Sutton’s prose is informative, easy to read, and authoritative without being stodgy. His detailed descriptions and expert advice will be valuable assets to consumers and business owners alike.

Timely, relevant counsel on how to avoid con artists.

Pub Date: Oct. 27, 2020

ISBN: 978-1-947588-14-1

Page Count: 240

Publisher: RDA Press, LLC.

Review Posted Online: Dec. 10, 2020

Kirkus Reviews Issue: Jan. 15, 2021

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MAGIC WORDS

WHAT TO SAY TO GET YOUR WAY

Perhaps not magic but appealing nonetheless.

Want to get ahead in business? Consult a dictionary.

By Wharton School professor Berger’s account, much of the art of persuasion lies in the art of choosing the right word. Want to jump ahead of others waiting in line to use a photocopy machine, even if they’re grizzled New Yorkers? Throw a because into the equation (“Excuse me, I have five pages. May I use the Xerox machine, because I’m in a rush?”), and you’re likely to get your way. Want someone to do your copying for you? Then change your verbs to nouns: not “Can you help me?” but “Can you be a helper?” As Berger notes, there’s a subtle psychological shift at play when a person becomes not a mere instrument in helping but instead acquires an identity as a helper. It’s the little things, one supposes, and the author offers some interesting strategies that eager readers will want to try out. Instead of alienating a listener with the omniscient should, as in “You should do this,” try could instead: “Well, you could…” induces all concerned “to recognize that there might be other possibilities.” Berger’s counsel that one should use abstractions contradicts his admonition to use concrete language, and it doesn’t help matters to say that each is appropriate to a particular situation, while grammarians will wince at his suggestion that a nerve-calming exercise to “try talking to yourself in the third person (‘You can do it!’)” in fact invokes the second person. Still, there are plenty of useful insights, particularly for students of advertising and public speaking. It’s intriguing to note that appeals to God are less effective in securing a loan than a simple affirmative such as “I pay all bills…on time”), and it’s helpful to keep in mind that “the right words used at the right time can have immense power.”

Perhaps not magic but appealing nonetheless.

Pub Date: March 7, 2023

ISBN: 9780063204935

Page Count: 256

Publisher: Harper Business

Review Posted Online: March 23, 2023

Kirkus Reviews Issue: April 15, 2023

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#GIRLBOSS

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection...

A Dumpster diver–turned-CEO details her rise to success and her business philosophy.

In this memoir/business book, Amoruso, CEO of the Internet clothing store Nasty Gal, offers advice to young women entrepreneurs who seek an alternative path to fame and fortune. Beginning with a lengthy discussion of her suburban childhood and rebellious teen years, the author describes her experiences living hand to mouth, hitchhiking, shoplifting and dropping out of school. Her life turned around when, bored at work one night, she decided to sell a few pieces of vintage clothing on eBay. Fast-forward seven years, and Amoruso was running a $100 million company with 350 employees. While her success is admirable, most of her advice is based on her own limited experiences and includes such hackneyed lines as, “When you accept yourself, it’s surprising how much other people will accept you, too.” At more than 200 pages, the book is overlong, and much of what the author discusses could be summarized in a few tweets. In fact, much of it probably has been: One of the most interesting sections in the book is her description of how she uses social media. Amoruso has a spiritual side, as well, and she describes her belief in “chaos magic” and “sigils,” a kind of wishful-thinking exercise involving abstract words. The book also includes sidebars featuring guest “girlbosses” (bloggers, Internet entrepreneurs) who share equally clichéd suggestions for business success. Some of the guidance Amoruso offers for interviews (don’t dress like you’re going to a nightclub), getting fired (don’t call anyone names) and finding your fashion style (be careful which trends you follow) will be helpful to her readers, including the sage advice, “You’re not special.”

Career and business advice for the hashtag generation. For all its self-absorption, this book doesn’t offer much reflection or insight.

Pub Date: May 6, 2014

ISBN: 978-0-399-16927-4

Page Count: 256

Publisher: Portfolio

Review Posted Online: June 22, 2014

Kirkus Reviews Issue: July 15, 2014

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