Rarely surprising, but amusing and intelligently written: a good exploration of how Amazon survived the crash and earned its...



Amiable memoir of Amazon.com’s dizzying rise and eventual earthbound return.

Marcus’s debut aptly captures his sense of riding an unforeseeable whirlwind. From 1996 to 2001, he was employed as “Senior Editor” at Amazon. He was the 55th hire, personally interviewed by founder and future billionaire Jeff Bezos, whom the author depicts as superficially easygoing but obsessed with a “Culture of Metrics”: Bezos believed that endless analysis of Amazon’s business numbers would insure its explosive growth—and, in fact, it did. Marcus found the halcyon early days at the perpetually expanding company a constant whirlwind of 60-hour weeks and eccentric, wonky co-workers, many of whom, like the author, temporarily became paper millionaires during the Boom. Marcus perceptively discusses the challenges in representing books through the ultra-mutable online medium and describes how Amazon and Bezos struggled to stay ahead of the maelstrom. (For instance, they developed a top-secret auction capability to compete with eBay.) Many such initiatives failed to deliver—online success seemingly depended on “First Mover” status—even as dot.com raconteurs like Henry Blodget hyped the company and ensured its stock would soar. As the company grew, Marcus became conscious of how few site visitors actually read his careful reviews: “We were creators, and we were clerks,” he ruefully notes. Even before the 2000 market crash, he realized the site’s drive to personalize itself to the needs of all customers would ultimately hobble his editorial vision, as data-mining programs overtook hands-on efforts. Bezos was named Time’s 1999 Person of the Year, and the company’s employee population exploded, but they couldn’t outrun the millennium: by June 2000, the stock had plunged, as erstwhile cheerleaders like Blodget ran for cover and its credit was assessed as “degrading.” After the company laid off 15 percent of the workforce in 2001, the burned-out but wistful Marcus decided it was time to go.

Rarely surprising, but amusing and intelligently written: a good exploration of how Amazon survived the crash and earned its longevity.

Pub Date: June 24, 2004

ISBN: 1-56584-870-5

Page Count: -

Publisher: The New Press

Review Posted Online: June 24, 2010

Kirkus Reviews Issue: April 15, 2004

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...


A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.


An exploration of the importance of clarity through calmness in an increasingly fast-paced world.

Austin-based speaker and strategist Holiday (Conspiracy: Peter Thiel, Hulk Hogan, Gawker, and the Anatomy of Intrigue, 2018, etc.) believes in downshifting one’s life and activities in order to fully grasp the wonder of stillness. He bolsters this theory with a wide array of perspectives—some based on ancient wisdom (one of the author’s specialties), others more modern—all with the intent to direct readers toward the essential importance of stillness and its “attainable path to enlightenment and excellence, greatness and happiness, performance as well as presence.” Readers will be encouraged by Holiday’s insistence that his methods are within anyone’s grasp. He acknowledges that this rare and coveted calm is already inside each of us, but it’s been worn down by the hustle of busy lives and distractions. Recognizing that this goal requires immense personal discipline, the author draws on the representational histories of John F. Kennedy, Buddha, Tiger Woods, Fred Rogers, Leonardo da Vinci, and many other creative thinkers and scholarly, scientific texts. These examples demonstrate how others have evolved past the noise of modern life and into the solitude of productive thought and cleansing tranquility. Holiday splits his accessible, empowering, and sporadically meandering narrative into a three-part “timeless trinity of mind, body, soul—the head, the heart, the human body.” He juxtaposes Stoic philosopher Seneca’s internal reflection and wisdom against Donald Trump’s egocentric existence, with much of his time spent “in his bathrobe, ranting about the news.” Holiday stresses that while contemporary life is filled with a dizzying variety of “competing priorities and beliefs,” the frenzy can be quelled and serenity maintained through a deliberative calming of the mind and body. The author shows how “stillness is what aims the arrow,” fostering focus, internal harmony, and the kind of holistic self-examination necessary for optimal contentment and mind-body centeredness. Throughout the narrative, he promotes that concept mindfully and convincingly.

A timely, vividly realized reminder to slow down and harness the restorative wonders of serenity.

Pub Date: Oct. 1, 2019

ISBN: 978-0-525-53858-5

Page Count: 288

Publisher: Portfolio

Review Posted Online: July 21, 2019

Kirkus Reviews Issue: Aug. 15, 2019

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