A fun, gimmicky self-help book that’s big on style and short on substance.
Using the ancient Greek art of rhetoric to talk yourself into a more fulfilling life.
Rhetoric, the art of verbal persuasion, is usually reserved for politicians giving stump speeches or lawyers addressing juries. Heinrichs has in mind a jury of just one: yourself. Or, more specifically, your soul. Skipping over Aristotle’s actual philosophy, the author defines the soul as “your you-est you,” the noblest version of yourself that the everyday-schlub you most aspires to be. Your job—you, the schlub—is to convince your soul you’ve got what it takes to make it proud. “To persuade yourself into better habits, and motivate yourself to achieve your goals,” Heinrichs writes, “you want to try and make a good impression on your soul.” Heinrichs’s prose is everything one would expect from an expert on rhetoric: funny, charming, relatable. It employs all the Aristotelean virtues it extolls—appealing to our emotions, using self-deprecating humor to chummy effect. The trouble with rhetoric, though, is it can sound great without saying much. Heinrichs doles out familiar advice (break hard tasks into small steps, reframe negative thoughts as positive ones) and goofy exercises (“make a happy plan for a vacation,” “craft a metaphor of your very own”) and is caught up in the questionable task of combing etymology for hidden wisdom (“irony” is from the Greek for “sharp dullness”). He does offer a few interesting rhetorical tricks, though. When setting a goal, make it as bold and dramatic as possible—to get your audience (your soul) psyched. Motivate yourself with slogans; for best results, use the rhythm of the paean—four syllables, three short, one long (here is one now; something like this). Still, the book has surprisingly little to say about self-talk or, frankly, rhetoric—a shame, since Heinrichs has hit on what probably amounts to a deep truth: that we master our lives when we master our words.
A fun, gimmicky self-help book that’s big on style and short on substance.Pub Date: July 15, 2025
ISBN: 9780593735275
Page Count: 288
Publisher: Crown
Review Posted Online: May 16, 2025
Kirkus Reviews Issue: June 15, 2025
BOOK REVIEW
Cogent, well-timed ideas for meeting today’s biggest challenges.
Helping liberals get out of their own way.
Klein, a New York Times columnist, and Thompson, an Atlantic staffer, lean to the left, but they aren’t interrogating the usual suspects. Aware that many conservatives have no interest in their opinions, the authors target their own side’s “pathologies.” Why do red states greenlight the kind of renewable energy projects that often languish in blue states? Why does liberal California have the nation’s most severe homelessness and housing affordability crises? One big reason: Liberal leadership has ensnared itself in a web of well-intentioned yet often onerous “goals, standards, and rules.” This “procedural kludge,” partially shaped by lawyers who pioneered a “democracy by lawsuit” strategy in the 1960s, threatens to stymie key breakthroughs. Consider the anti-pollution laws passed after World War II. In the decades since, homeowners’ groups in liberal locales have cited such statutes in lawsuits meant to stop new affordable housing. Today, these laws “block the clean energy projects” required to tackle climate change. Nuclear energy is “inarguably safer” than the fossil fuel variety, but because Washington doesn’t always “properly weigh risk,” it almost never builds new reactors. Meanwhile, technologies that may cure disease or slash the carbon footprint of cement production benefit from government support, but too often the grant process “rewards caution and punishes outsider thinking.” The authors call this style of governing “everything-bagel liberalism,” so named because of its many government mandates. Instead, they envision “a politics of abundance” that would remake travel, work, and health. This won’t happen without “changing the processes that make building and inventing so hard.” It’s time, then, to scrutinize everything from municipal zoning regulations to the paperwork requirements for scientists getting federal funding. The authors’ debut as a duo is very smart and eminently useful.
Cogent, well-timed ideas for meeting today’s biggest challenges.Pub Date: March 18, 2025
ISBN: 9781668023488
Page Count: 320
Publisher: Avid Reader Press
Review Posted Online: Jan. 16, 2025
Kirkus Reviews Issue: Feb. 15, 2025
BOOK REVIEW
PERSPECTIVES
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
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