A fascinating, expertly guided exploration of a little-known corner of the recent past.
An in-depth history of “Cold War America’s Cambridge Analytica.”
A staff writer for the New Yorker and Harvard professor, Lepore knows how to spin out a winning historical study. Here, she dives deep into matters that have seldom attracted scholarly attention, delivering a story that hinges on the discovery, in the late 1950s, that computers and languages such as FORTRAN, based on an endless series of “IF/THEN” statements, “an infinity of outcomes,” could be used to gauge and influence voter preferences. The Simulmatics Corporation melded the worlds of Mad Men advertising and high-tech geekery of the UNIVAC set, leveraging what would eventually be called artificial intelligence to sway campaigns and elections. Among other achievements, the company “claimed credit for having gotten John F. Kennedy elected president.” Lepore’s narrative features some unlikely players, such as the novelist Eugene Burdick of The Ugly American fame, who began his professional life as a political scientist—though one who really wanted to be James Bond. The other principals of Simulmatics were cynical, hard-drinking men whose marriages dissolved with distressing regularity but who believed in the unerring power of numbers. Founded in 1959, Simulmatics went bankrupt just a decade later, as Lepore deftly shows, its faith in numbers led it to plot bombing runs and body counts in Vietnam, “waging a war by way of computer-run data analysis and modeling.” The company even attempted to do probabilistic forecasts of when and where race riots would occur. That was all heady stuff back in the age of Robert McNamara and the RAND Corporation, but it didn’t play well toward the end. Still, as Lepore also convincingly demonstrates, the work of Simulmatics paved the way for later manipulators of psychology and public opinion such as Facebook. As she writes of those heirs, the founders of Simulmatics “would have understood, even if they could only dream about its gargantuan quantity of data or the ability to run simulations in real time, dynamically.”
A fascinating, expertly guided exploration of a little-known corner of the recent past.Pub Date: Sept. 15, 2020
ISBN: 978-1-63149-610-3
Page Count: 432
Publisher: Liveright/Norton
Review Posted Online: April 25, 2020
Kirkus Reviews Issue: May 15, 2020
SEEN & HEARD
PERSPECTIVES
A determined if self-regarding portrait of a candidate striving to define herself and her campaign on her own terms.
An insider’s chronicle of a pivotal presidential campaign.
Several months into the mounting political upheaval of Donald Trump’s second term and following a wave of bestselling political exposés, most notably Jake Tapper and Alex Thompson’s Original Sin on Joe Biden’s health and late decision to step down, former Vice President Harris offers her own account of the consequential months surrounding Biden’s withdrawal and her swift campaign for the presidency. Structured as brief chapters with countdown headers from 107 days to Election Day, the book recounts the campaign’s daily rigors: vetting a running mate, navigating back-to-back rallies, preparing for the convention and the debate with Trump, and deflecting obstacles in the form of both Trump’s camp and Biden’s faltering team. Harris aims to set the record straight on issues that have remained hotly debated. While acknowledging Biden’s advancing decline, she also highlights his foreign-policy steadiness: “His years of experience in foreign policy clearly showed….He was always focused, always commander in chief in that room.” More blame is placed on his inner circle, especially Jill Biden, whom Harris faults for pushing him beyond his limits—“the people who knew him best, should have realized that any campaign was a bridge too far.” Throughout, she highlights her own qualifications and dismisses suggestions that an open contest might have better served the party: “If they thought I was down with a mini primary or some other half-baked procedure, I was quick to disabuse them.” Facing Trump’s increasingly unhinged behavior, Harris never openly doubts her ability to confront him. Yet she doesn’t fully persuade the reader that she had the capacity to counter his dominance, suggesting instead that her defeat stemmed from a lack of time—a theme underscored by the urgency of the book’s title. If not entirely sanguine about the future, she maintains a clear-eyed view of the damage already done: “Perhaps so much damage that we will have to re-create our government…something leaner, swifter, and much more efficient.”
A determined if self-regarding portrait of a candidate striving to define herself and her campaign on her own terms.Pub Date: Sept. 23, 2025
ISBN: 9781668211656
Page Count: 320
Publisher: Simon & Schuster
Review Posted Online: Sept. 23, 2025
Kirkus Reviews Issue: Nov. 15, 2025
BOOK REVIEW
BOOK REVIEW
Dogged original research and superb narrative skills come together in this gripping account of pitiless evil.
Greed, depravity, and serial murder in 1920s Oklahoma.
During that time, enrolled members of the Osage Indian nation were among the wealthiest people per capita in the world. The rich oil fields beneath their reservation brought millions of dollars into the tribe annually, distributed to tribal members holding "headrights" that could not be bought or sold but only inherited. This vast wealth attracted the attention of unscrupulous whites who found ways to divert it to themselves by marrying Osage women or by having Osage declared legally incompetent so the whites could fleece them through the administration of their estates. For some, however, these deceptive tactics were not enough, and a plague of violent death—by shooting, poison, orchestrated automobile accident, and bombing—began to decimate the Osage in what they came to call the "Reign of Terror." Corrupt and incompetent law enforcement and judicial systems ensured that the perpetrators were never found or punished until the young J. Edgar Hoover saw cracking these cases as a means of burnishing the reputation of the newly professionalized FBI. Bestselling New Yorkerstaff writer Grann (The Devil and Sherlock Holmes: Tales of Murder, Madness, and Obsession, 2010, etc.) follows Special Agent Tom White and his assistants as they track the killers of one extended Osage family through a closed local culture of greed, bigotry, and lies in pursuit of protection for the survivors and justice for the dead. But he doesn't stop there; relying almost entirely on primary and unpublished sources, the author goes on to expose a web of conspiracy and corruption that extended far wider than even the FBI ever suspected. This page-turner surges forward with the pacing of a true-crime thriller, elevated by Grann's crisp and evocative prose and enhanced by dozens of period photographs.
Dogged original research and superb narrative skills come together in this gripping account of pitiless evil.Pub Date: April 18, 2017
ISBN: 978-0-385-53424-6
Page Count: 352
Publisher: Doubleday
Review Posted Online: Feb. 1, 2017
Kirkus Reviews Issue: Feb. 15, 2017
BOOK TO SCREEN
BOOK TO SCREEN
BOOK TO SCREEN
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