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BRACKETOLOGY

MARCH MADNESS, COLLEGE BASKETBALL, AND THE CREATION OF A NATIONAL OBSESSION

A treat for any fan of March Madness—and college basketball in general.

The doyen of college basketball prognostication tells all.

“When I talk to school groups,” writes ESPN analyst Lunardi, “I like to tell them that when I was their age I was the nerd who was too small to play. Coaches would hand me a clipboard to keep track of some stats.” Years later, bracketology—a term that made it into the Oxford English Dictionary—had become a highly followed form of basketball divination. Drawing up brackets is an elusive art, and it takes a lot of explaining. Suffice it to say that it requires constantly refreshing team statistics as the season progresses in order to predict the makeup of the NCAA playoffs. (Lunardi advocates expanding the field to 72 teams.) There’s money to be made in such learned guesswork. As Lunardi notes, when he published the predecessor volume to the current form of bracketing, “the first 500 copies we sold went to an address in Las Vegas.” Now it’s a matter of complex calculus done by computers augmented by the author’s unique intelligence, as he ponders, for example, what a squad might look like if 70% of its offense returns for another year of play. “What is a reasonable aggregate improvement based on the ages of the returning players?” he asks. “That depends.” Knowing the variables is an art based on a formidable body of data, one that involves studying “the transactions in college basketball from all available sources” and then piecing together the likely playing field. Lunardi admits that he guesses wrong a couple of times per season, and he can’t always foretell the future, but there’s an impressive science to the enterprise that will enthrall fans of Moneyball and other number-oriented sports books. In the foreword, Gonzaga head coach Mark Few rightly praises the author for a “breadth of knowledge” that “is beyond reproach.”

A treat for any fan of March Madness—and college basketball in general.

Pub Date: March 2, 2021

ISBN: 978-1-62937-881-7

Page Count: 256

Publisher: Triumph Books

Review Posted Online: Dec. 21, 2020

Kirkus Reviews Issue: Jan. 15, 2021

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  • New York Times Bestseller

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THE DYNASTY

Smart, engaging sportswriting—good reading for organization builders as well as Pats fans.

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Action-packed tale of the building of the New England Patriots over the course of seven decades.

Prolific writer Benedict has long blended two interests—sports and business—and the Patriots are emblematic of both. Founded in 1959 as the Boston Patriots, the team built a strategic home field between that city and Providence. When original owner Billy Sullivan sold the flailing team in 1988, it was $126 million in the hole, a condition so dire that “Sullivan had to beg the NFL to release emergency funds so he could pay his players.” Victor Kiam, the razor magnate, bought the long since renamed New England Patriots, but rival Robert Kraft bought first the parking lots and then the stadium—and “it rankled Kiam that he bore all the risk as the owner of the team but virtually all of the revenue that the team generated went to Kraft.” Check and mate. Kraft finally took over the team in 1994. Kraft inherited coach Bill Parcells, who in turn brought in star quarterback Drew Bledsoe, “the Patriots’ most prized player.” However, as the book’s nimbly constructed opening recounts, in 2001, Bledsoe got smeared in a hit “so violent that players along the Patriots sideline compared the sound of the collision to a car crash.” After that, it was backup Tom Brady’s team. Gridiron nerds will debate whether Brady is the greatest QB and Bill Belichick the greatest coach the game has ever known, but certainly they’ve had their share of controversy. The infamous “Deflategate” incident of 2015 takes up plenty of space in the late pages of the narrative, and depending on how you read between the lines, Brady was either an accomplice or an unwitting beneficiary. Still, as the author writes, by that point Brady “had started in 223 straight regular-season games,” an enviable record on a team that itself has racked up impressive stats.

Smart, engaging sportswriting—good reading for organization builders as well as Pats fans.

Pub Date: Sept. 1, 2020

ISBN: 978-1-982134-10-5

Page Count: 592

Publisher: Avid Reader Press

Review Posted Online: Aug. 25, 2020

Kirkus Reviews Issue: Sept. 15, 2020

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FANS HAVE MORE FRIENDS

A convincing case for the societal benefits of sports fandom.

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A Fox Sports executive and the founder of a consulting firm explore the social value of fandom in this nonfiction book.

Chicago Cubs season ticket holder Nick Camfield’s fandom “runs at least three generations deep,” and every trip to Wrigley Field “transports” him back to his childhood experience of watching games with his father. In conducting interviews with the Cubs enthusiast and others for this well-researched work, Valenta and Sikorjak came across dozens of individuals like Camfield whose emotional well-being and favorite memories revolved around sports—from Little League coaches and fantasy football leaguers to local fan club members and season ticket holders. In addition to anecdotal oral histories, the authors (self-described data geeks) convincingly deploy a host of statistical data to back their argument that not only do sports fans “have more friends,” they also “exhibit stronger measures of wellbeing, happiness, confidence, and optimism than non-fans.” Not only does fandom bring families closer together, the volume argues, but it is also an essential tool—for instance, it is used by immigrants to find a welcome home in new cities or countries. And as much as rivalry is central to the world of sports, fandom, the book contends, can actually “soften the hardened boundaries between ‘us’ and ‘them.’ ” Valenta, the senior vice president of strategy and analytics for Fox Sports, and Sikorjak, the founder of an analytics consulting firm and a former executive with Madison Square Garden, combine their career insights into American sports with a firm grasp of data-driven analysis that is accompanied by a network of scholarly endnotes. At times their prose can revel in the sappy nostalgia of sports history, which may alienate more objective sociologists while gripping the average fan. Still, their writing effectively blends keen storytelling with erudite statistical analysis that will appeal to both scholars of human behavior and lifelong sports enthusiasts. The book’s readability is enhanced by an ample use of full-color charts, graphics, diagrams, and other visual aids that support its overall message that the value of sports goes far beyond its mere entertainment value, as its “social power” has the potential to “heal an ailing world.”

A convincing case for the societal benefits of sports fandom.

Pub Date: Oct. 25, 2022

ISBN: 979-8-9858428-1-4

Page Count: 200

Publisher: Silicon Valley Press

Review Posted Online: Aug. 17, 2022

Kirkus Reviews Issue: Oct. 15, 2022

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