Comprehensive, current, and cogent; worthy of becoming every marketer’s go-to guide for SEO.
Two marketing mavens offer a dissection and demystification of search engine optimization.
On Page 7 of this all-encompassing SEO manual, Jantsch (Duct Tape Selling, 2014, etc.) and Singleton (Local SEO, 2016, etc.) set the tone for what follows: “SEO for Growth is as much about strategy and mindset as it is about technical know-how.” This approach blends marketing strategy with the nuts and bolts of SEO to deliver relevant content to several audiences, including business owners, marketers at any size company, Web designers, and Web coders. The authors demonstrate by discussing the subject broadly that SEO is just one tactic, albeit critically important, in building a smart digital marketing strategy. For readers who need an introduction to SEO, the first several chapters provide a levelheaded explanation, with some technical information about Google algorithms for those who want a look behind the curtain. Just as important, there is an overview of today’s preferred marketing methodology, inbound marketing, along with an examination of the value of content marketing. The authors make a strong case for the powerful application of SEO, covering keywords in detail, the crafting of a “stronger website SEO,” link building, the integration of SEO with social media, how to find the best information about SEO, and whether to rely on outside SEO professionals or do it in-house. Also included in the impressive book are sections that aren’t directly related to SEO but that are equally significant to marketers and technologists alike. For marketers, the chapters on “Managing Reputation and Reviews” and “Adwords and Paying-Per-Click” are highly educational. For techies, the useful data on Google algorithms, along with the chapter “Google Analytics and Search Console,” should be illuminating. One unique aspect of this clear and well-written book is the addition of an “Expert to Watch” section at the end of each chapter. Here, the authors highlight an individual whose expertise relates directly to the chapter topic. In addition, the references provided at the end are segmented by chapter—another nice touch.
Comprehensive, current, and cogent; worthy of becoming every marketer’s go-to guide for SEO.Pub Date: Sept. 11, 2016
ISBN: 978-0-692-76944-7
Page Count: 238
Publisher: CreateSpace
Review Posted Online: Feb. 23, 2017
Kirkus Reviews Issue: April 15, 2017
Review Program: Kirkus Indie
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.
Pub Date: Feb. 23, 1955
ISBN: 0670717797
Page Count: -
Publisher: Viking
Review Posted Online: Oct. 25, 2011
Kirkus Reviews Issue: Feb. 1, 1955
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