Comprehensive, current, and cogent; worthy of becoming every marketer’s go-to guide for SEO.

SEO FOR GROWTH

THE ULTIMATE GUIDE FOR MARKETERS, WEB DESIGNERS & ENTREPRENEURS

Two marketing mavens offer a dissection and demystification of search engine optimization.

On Page 7 of this all-encompassing SEO manual, Jantsch (Duct Tape Selling, 2014, etc.) and Singleton (Local SEO, 2016, etc.) set the tone for what follows: “SEO for Growth is as much about strategy and mindset as it is about technical know-how.” This approach blends marketing strategy with the nuts and bolts of SEO to deliver relevant content to several audiences, including business owners, marketers at any size company, Web designers, and Web coders. The authors demonstrate by discussing the subject broadly that SEO is just one tactic, albeit critically important, in building a smart digital marketing strategy. For readers who need an introduction to SEO, the first several chapters provide a levelheaded explanation, with some technical information about Google algorithms for those who want a look behind the curtain. Just as important, there is an overview of today’s preferred marketing methodology, inbound marketing, along with an examination of the value of content marketing. The authors make a strong case for the powerful application of SEO, covering keywords in detail, the crafting of a “stronger website SEO,” link building, the integration of SEO with social media, how to find the best information about SEO, and whether to rely on outside SEO professionals or do it in-house. Also included in the impressive book are sections that aren’t directly related to SEO but that are equally significant to marketers and technologists alike. For marketers, the chapters on “Managing Reputation and Reviews” and “Adwords and Paying-Per-Click” are highly educational. For techies, the useful data on Google algorithms, along with the chapter “Google Analytics and Search Console,” should be illuminating. One unique aspect of this clear and well-written book is the addition of an “Expert to Watch” section at the end of each chapter. Here, the authors highlight an individual whose expertise relates directly to the chapter topic. In addition, the references provided at the end are segmented by chapter—another nice touch.

Comprehensive, current, and cogent; worthy of becoming every marketer’s go-to guide for SEO. 

Pub Date: Sept. 11, 2016

ISBN: 978-0-692-76944-7

Page Count: 238

Publisher: CreateSpace

Review Posted Online: Feb. 23, 2017

Kirkus Reviews Issue: April 15, 2017

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Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...

THE ELEMENTS OF STYLE

50TH ANNIVERSARY EDITION

Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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DEAR MR. HENSHAW

Possibly inspired by the letters Cleary has received as a children's author, this begins with second-grader Leigh Botts' misspelled fan letter to Mr. Henshaw, whose fictitious book itself derives from the old take-off title Forty Ways W. Amuse a Dog. Soon Leigh is in sixth grade and bombarding his still-favorite author with a list of questions to be answered and returned by "next Friday," the day his author report is due. Leigh is disgruntled when Mr. Henshaw's answer comes late, and accompanied by a set of questions for Leigh to answer. He threatens not to, but as "Mom keeps nagging me about your dumb old questions" he finally gets the job done—and through his answers Mr. Henshaw and readers learn that Leigh considers himself "the mediumest boy in school," that his parents have split up, and that he dreams of his truck-driver dad driving him to school "hauling a forty-foot reefer, which would make his outfit add up to eighteen wheels altogether. . . . I guess I wouldn't seem so medium then." Soon Mr. Henshaw recommends keeping a diary (at least partly to get Leigh off his own back) and so the real letters to Mr. Henshaw taper off, with "pretend," unmailed letters (the diary) taking over. . . until Leigh can write "I don't have to pretend to write to Mr. Henshaw anymore. I have learned to say what I think on a piece of paper." Meanwhile Mr. Henshaw offers writing tips, and Leigh, struggling with a story for a school contest, concludes "I think you're right. Maybe I am not ready to write a story." Instead he writes a "true story" about a truck haul with his father in Leigh's real past, and this wins praise from "a real live author" Leigh meets through the school program. Mr. Henshaw has also advised that "a character in a story should solve a problem or change in some way," a standard juvenile-fiction dictum which Cleary herself applies modestly by having Leigh solve his disappearing lunch problem with a burglar-alarmed lunch box—and, more seriously, come to recognize and accept that his father can't be counted on. All of this, in Leigh's simple words, is capably and unobtrusively structured as well as valid and realistic. From the writing tips to the divorced-kid blues, however, it tends to substitute prevailing wisdom for the little jolts of recognition that made the Ramona books so rewarding.

Pub Date: Aug. 22, 1983

ISBN: 143511096X

Page Count: 133

Publisher: Morrow/HarperCollins

Review Posted Online: Oct. 16, 2011

Kirkus Reviews Issue: Aug. 1, 1983

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