Less a guide to success in relationships, creativity, or even business than an astute analysis of problem-solving.
An appealing pop-science guide to creativity.
Books on problem-solving, including this one, tend to be directed toward aspiring businesspeople, but Economist senior editor Cukier and business school professors Mayer-Schönberger and de Vericourt offer a text that should have wider appeal. Unlike animals and computers, humans do not make decisions according to fixed rules. We operate with a mental model of a situation, a frame, that becomes critical when solving problems. Among the authors’ numerous illustrative anecdotes is the story of Nokia. For decades, handsets steadily became smaller, cheaper, and more convenient. That was the model, and Nokia led in sales. When Apple introduced the “bulkier, pricier, and buggier” iPhone in 2008, many companies did not realize that Apple had reframed the model, and Nokia barely escaped bankruptcy Although an accepted tenet in psychology for a century, framing entered the mainstream only when human intelligence bumped up against the limitation of computers. Computers calculate, solve complex problems, and even learn, but they remain helpless without human input: “AI is brilliant at answering what is asked; framers pose questions never before voiced. Computers work only in a world that exists; humans live in ones they imagine through framing.” This incredibly efficient means to reaching a decision requires three key elements: “causal thinking,” which predicts in advance what an action will produce; “counterfactuals,” which serve as “a form of dreaming—but wisely channeled, deliberately focused”; and “constraints,” which place limits on our imagination, allowing us to focus on actions that matter. The authors conclude with a long plea for pluralism, “friction,” and diversity in business, our personal lives, and society as a whole. “Uniformity is the end of successful framing,” they write. While tribalism and groupthink remain the default modes for many humans, the authors put forth solid theories supported by scientific researchers, educators, expert consultants, philosophers, and other thinkers.
Less a guide to success in relationships, creativity, or even business than an astute analysis of problem-solving.Pub Date: May 11, 2021
ISBN: 978-0-593-18259-8
Page Count: 272
Publisher: Dutton
Review Posted Online: March 2, 2021
Kirkus Reviews Issue: March 15, 2021
BOOK REVIEW
A smart, rewarding consideration of football’s popularity—and eventual downfall.
A wide-ranging writer on his football fixation.
Is our biggest spectator sport “a practical means for understanding American life”? Klosterman thinks so, backing it up with funny, thought-provoking essays about TV coverage, ethical quandaries, and the rules themselves. Yet those who believe it’s a brutal relic of a less enlightened era need only wait, “because football is doomed.” Marshalling his customary blend of learned and low-culture references—Noam Chomsky, meet AC/DC—Klosterman offers an “expository obituary” of a game whose current “monocultural grip” will baffle future generations. He forecasts that economic and social forces—the NFL’s “cultivation of revenue,” changes in advertising, et al.—will end its cultural centrality. It’s hard to imagine a time when “football stops and no one cares,” but Klosterman cites an instructive precedent. Horse racing was broadly popular a century ago, when horses were more common in daily life. But that’s no longer true, and fandom has plummeted. With youth participation on a similar trajectory, Klosterman foresees a time when fewer people have a personal connection to football, rendering it a “niche” pursuit. Until then, the sport gives us much to consider, with Klosterman as our well-informed guide. Basketball is more “elegant,” but “football is the best television product ever,” its breaks between plays—“the intensity and the nothingness,” à la Sartre—provide thrills and space for reflection or conversation. For its part, the increasing “intellectual density” of the game, particularly for quarterbacks, mirrors a broader culture marked by an “ongoing escalation of corporate and technological control.” Klosterman also has compelling, counterintuitive takes on football gambling, GOAT debates, and how one major college football coach reminds him of “Laura Ingalls Wilder’s much‑loved Little House novels.” A beloved sport’s eventual death spiral has seldom been so entertaining.
A smart, rewarding consideration of football’s popularity—and eventual downfall.Pub Date: Jan. 20, 2026
ISBN: 9780593490648
Page Count: 304
Publisher: Penguin Press
Review Posted Online: Oct. 24, 2025
Kirkus Reviews Issue: Dec. 1, 2025
For Howard Zinn, long-time civil rights and anti-war activist, history and ideology have a lot in common. Since he thinks that everything is in someone's interest, the historian—Zinn posits—has to figure out whose interests he or she is defining/defending/reconstructing (hence one of his previous books, The Politics of History). Zinn has no doubts about where he stands in this "people's history": "it is a history disrespectful of governments and respectful of people's movements of resistance." So what we get here, instead of the usual survey of wars, presidents, and institutions, is a survey of the usual rebellions, strikes, and protest movements. Zinn starts out by depicting the arrival of Columbus in North America from the standpoint of the Indians (which amounts to their standpoint as constructed from the observations of the Europeans); and, after easily establishing the cultural disharmony that ensued, he goes on to the importation of slaves into the colonies. Add the laborers and indentured servants that followed, plus women and later immigrants, and you have Zinn's amorphous constituency. To hear Zinn tell it, all anyone did in America at any time was to oppress or be oppressed; and so he obscures as much as his hated mainstream historical foes do—only in Zinn's case there is that absurd presumption that virtually everything that came to pass was the work of ruling-class planning: this amounts to one great indictment for conspiracy. Despite surface similarities, this is not a social history, since we get no sense of the fabric of life. Instead of negating the one-sided histories he detests, Zinn has merely reversed the image; the distortion remains.
Pub Date: Jan. 1, 1979
ISBN: 0061965588
Page Count: 772
Publisher: Harper & Row
Review Posted Online: May 26, 2012
Kirkus Reviews Issue: Jan. 1, 1979
BOOK REVIEW
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