Plenty of books extol the technical marvels of our information society, but this is an original analysis of the information itself—trillions of searches, calls, clicks, queries and purchases.
Mayer-Schönberger (Internet Governance and Regulation/Oxford Univ.; Delete: The Virtue of Forgetting in the Digital Age, 2009) and Economist data editor Cukier begin with a jolt by pointing out that the Centers for Disease Control and Prevention spends weeks evaluating reports from doctors and clinics before announcing a flu epidemic. In a 2009 study reported in the scientific journal Nature, Google engineers tracked certain Internet searches (“medicine for cough,” “fever”) and detected a rise in flu cases immediately. Formerly, faced with huge numbers, researchers could only examine a select sample: a slow, expensive process that led to errors if the sample wasn’t properly chosen. The Google researchers examined everything—or close to everything: hundreds of millions of searches. This was a breakthrough. “Big data,” the authors’ term for our new ability to manipulate immense amounts of information, reveals not only more, but entirely new knowledge. Who knew that by evaluating her credit card purchases, retailers can calculate the odds that a woman is pregnant? The authors provide an exciting ride without neglecting the risks. Thirty-two surveillance cameras operate within 200 yards of the apartment where George Orwell wrote 1984. Data mining is so efficient that today’s privacy protections are irrelevant. Once enough of your activities, however anonymous, are “datafied,” a computer can identify you.
A fascinating, enthusiastic view of the possibilities of vast computer correlations and the entrepreneurs who are taking advantage of them.Pub Date: March 5, 2013
ISBN: 978-0-544-00269-2
Page Count: 256
Publisher: Eamon Dolan/Houghton Mifflin Harcourt
Review Posted Online: Feb. 17, 2013
Kirkus Reviews Issue: March 1, 2013
Categories: GENERAL BUSINESS | SCIENCE & TECHNOLOGY | BUSINESS
Did you like this book?
BOOK REVIEW
BOOK REVIEW
“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.
It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.Pub Date: Nov. 12, 2019
ISBN: 978-1-61039-950-0
Page Count: 432
Publisher: PublicAffairs
Review Posted Online: Aug. 29, 2019
Kirkus Reviews Issue: Sept. 15, 2019
Did you like this book?
SEEN & HEARD
Bryson (I'm a Stranger Here Myself, 1999, etc.), a man who knows how to track down an explanation and make it confess, asks the hard questions of science—e.g., how did things get to be the way they are?—and, when possible, provides answers.
As he once went about making English intelligible, Bryson now attempts the same with the great moments of science, both the ideas themselves and their genesis, to resounding success. Piqued by his own ignorance on these matters, he’s egged on even more so by the people who’ve figured out—or think they’ve figured out—such things as what is in the center of the Earth. So he goes exploring, in the library and in company with scientists at work today, to get a grip on a range of topics from subatomic particles to cosmology. The aim is to deliver reports on these subjects in terms anyone can understand, and for the most part, it works. The most difficult is the nonintuitive material—time as part of space, say, or proteins inventing themselves spontaneously, without direction—and the quantum leaps unusual minds have made: as J.B.S. Haldane once put it, “The universe is not only queerer than we suppose; it is queerer than we can suppose.” Mostly, though, Bryson renders clear the evolution of continental drift, atomic structure, singularity, the extinction of the dinosaur, and a mighty host of other subjects in self-contained chapters that can be taken at a bite, rather than read wholesale. He delivers the human-interest angle on the scientists, and he keeps the reader laughing and willing to forge ahead, even over their heads: the human body, for instance, harboring enough energy “to explode with the force of thirty very large hydrogen bombs, assuming you knew how to liberate it and really wished to make a point.”
Loads of good explaining, with reminders, time and again, of how much remains unknown, neatly putting the death of science into perspective.Pub Date: May 6, 2003
ISBN: 0-7679-0817-1
Page Count: 304
Publisher: Broadway
Review Posted Online: May 20, 2010
Kirkus Reviews Issue: April 1, 2003
Categories: SCIENCE & TECHNOLOGY
Did you like this book?
© Copyright 2022 Kirkus Media LLC. All Rights Reserved.
Follow
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
