A theory about why people hold either/or views that’s more colorful than convincing.
Why do we think in binary terms like “us versus them”? Research psychologist Dutton finds an answer in how our brains have—and haven’t—evolved.
Intentionally or not, the author, who has spent the last 20 years teaching at Oxford and Cambridge, puts his own spin on Malcolm Gladwell’s crowd-pleasing approach to pop psychology: dusting off scientific research, gathering anecdotes, reaching counterintuitive conclusions, and tossing in a dash of self-help. Dutton asserts that millions of years ago, the fight-or-flight response arose in response to perceived threats, and while the world has grown infinitely more complex, we’re still “programmed to think in black and white.” In order to navigate life, we mentally divide our experiences into manageable categories, giving them handy “frames.” Dutton argues that some cognitive “super-frames” are especially important. Along with “fight versus flight,” they include “us versus them” and “right versus wrong.” This cognitive trinity, he believes, helps to explain a vast range of polarizing events—e.g., Brexit, Trumpism, the rise of the Islamic State group. Those “super-frames” also hold the key to “supersuasion,” or “the secret science of getting what you want” from others. Casting a wide net, Dutton makes his case by drawing on research in neuroscience and other fields as well as on interviews with Tony Blair, Olympic gold medalist Sebastian Coe, transgender boxing manager Kellie Maloney, and others. That journalistic approach keeps the book from becoming dauntingly wonky but also serves as a substitute for a more rigorously scientific treatment that might have lent more plausibility to the author’s broad arguments and more weight to theories of “supersuasion,” which are no more compelling than those in many sales and marketing bestsellers. Gladwell’s detractors have often praised his storytelling and deft phrase-turning while faulting his tendency to oversell his theories and cherry-pick his academic studies. In Dutton’s book, many readers will find the same virtues and limits.
A theory about why people hold either/or views that’s more colorful than convincing.Pub Date: Jan. 5, 2021
ISBN: 978-0-374-11034-5
Page Count: 400
Publisher: Farrar, Straus and Giroux
Review Posted Online: Oct. 20, 2020
Kirkus Reviews Issue: Nov. 15, 2020
BOOK REVIEW
BOOK REVIEW
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...
A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.
The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.
Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.Pub Date: Nov. 1, 2011
ISBN: 978-0-374-27563-1
Page Count: 512
Publisher: Farrar, Straus and Giroux
Review Posted Online: Sept. 3, 2011
Kirkus Reviews Issue: Sept. 15, 2011
BOOK REVIEW
IN THE NEWS
IN THE NEWS
The Stoics did much better with the much shorter Enchiridion.
A follow-on to the author’s garbled but popular 48 Laws of Power, promising that readers will learn how to win friends and influence people, to say nothing of outfoxing all those “toxic types” out in the world.
Greene (Mastery, 2012, etc.) begins with a big sell, averring that his book “is designed to immerse you in all aspects of human behavior and illuminate its root causes.” To gauge by this fat compendium, human behavior is mostly rotten, a presumption that fits with the author’s neo-Machiavellian program of self-validation and eventual strategic supremacy. The author works to formula: First, state a “law,” such as “confront your dark side” or “know your limits,” the latter of which seems pale compared to the Delphic oracle’s “nothing in excess.” Next, elaborate on that law with what might seem to be as plain as day: “Losing contact with reality, we make irrational decisions. That is why our success often does not last.” One imagines there might be other reasons for the evanescence of glory, but there you go. Finally, spin out a long tutelary yarn, seemingly the longer the better, to shore up the truism—in this case, the cometary rise and fall of one-time Disney CEO Michael Eisner, with the warning, “his fate could easily be yours, albeit most likely on a smaller scale,” which ranks right up there with the fortuneteller’s “I sense that someone you know has died" in orders of probability. It’s enough to inspire a new law: Beware of those who spend too much time telling you what you already know, even when it’s dressed up in fresh-sounding terms. “Continually mix the visceral with the analytic” is the language of a consultant’s report, more important-sounding than “go with your gut but use your head, too.”
The Stoics did much better with the much shorter Enchiridion.Pub Date: Oct. 23, 2018
ISBN: 978-0-525-42814-5
Page Count: 580
Publisher: Viking
Review Posted Online: July 30, 2018
Kirkus Reviews Issue: Aug. 15, 2018
BOOK REVIEW
BOOK REVIEW
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