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REMEMBER

THE SCIENCE OF MEMORY AND THE ART OF FORGETTING

Sharp writing and accessible storytelling make for a compelling read.

The neuroscientist and bestselling author of Still Alice explains how memories are made, how to retrieve them, and why forgetting the reason you walked into the kitchen is no reason to panic.

Everyone fears forgetting. Yet for most people—at any age—forgetting is not only normal, it’s an important aspect of how memory functions. “Even in the smartest of heads, memory is fallible,” writes Genova. “A man famous for memorizing more than a hundred thousand digits of pi can also forget his wife’s birthday.” As the author shows, how memory works, and how we can optimize it, is a complex subject. In conversational language, Genova details how the brain processes events and how we have the power to help select what transfers from fleeting knowledge to long-term memory. For example, while it is common to forget the name of a person you briefly met, you can also train yourself to improve attention to such details and improve recall. “Memory is the sum of what we remember and what we forget,” writes the author, “and there is an art and science to both.” In addition to her beautiful explanations of the brain’s function, Genova also spells out how everyday behaviors strongly affect memory as well as the risk of developing various forms of dementia. Sleep, stress, diet, and exercise all play important roles, which is profound because it means that there are accessible ways to prevent memory loss. Also significant is the author’s recurring reminder that, above all, we “are more than what we remember.” Genova’s plentiful anecdotes from her personal and professional lives make it easy for readers to relate, and her obvious expertise in memory and the brain results in a book that is more insightful than many others on the subject.

Sharp writing and accessible storytelling make for a compelling read.

Pub Date: March 23, 2021

ISBN: 978-0-593-13795-6

Page Count: 288

Publisher: Harmony

Review Posted Online: Jan. 18, 2021

Kirkus Reviews Issue: Feb. 15, 2021

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ELON MUSK

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

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  • New York Times Bestseller

A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.

To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

Pub Date: Sept. 12, 2023

ISBN: 9781982181284

Page Count: 688

Publisher: Simon & Schuster

Review Posted Online: Sept. 12, 2023

Kirkus Reviews Issue: Oct. 15, 2023

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F*CK IT, I'LL START TOMORROW

The lessons to draw are obvious: Smoke more dope, eat less meat. Like-minded readers will dig it.

The chef, rapper, and TV host serves up a blustery memoir with lashings of self-help.

“I’ve always had a sick confidence,” writes Bronson, ne Ariyan Arslani. The confidence, he adds, comes from numerous sources: being a New Yorker, and more specifically a New Yorker from Queens; being “short and fucking husky” and still game for a standoff on the basketball court; having strength, stamina, and seemingly no fear. All these things serve him well in the rough-and-tumble youth he describes, all stickball and steroids. Yet another confidence-builder: In the big city, you’ve got to sink or swim. “No one is just accepted—you have to fucking show that you’re able to roll,” he writes. In a narrative steeped in language that would make Lenny Bruce blush, Bronson recounts his sentimental education, schooled by immigrant Italian and Albanian family members and the mean streets, building habits good and bad. The virtue of those habits will depend on your take on modern mores. Bronson writes, for example, of “getting my dick pierced” down in the West Village, then grabbing a pizza and smoking weed. “I always smoke weed freely, always have and always will,” he writes. “I’ll just light a blunt anywhere.” Though he’s gone through the classic experiences of the latter-day stoner, flunking out and getting arrested numerous times, Bronson is a hard charger who’s not afraid to face nearly any challenge—especially, given his physique and genes, the necessity of losing weight: “If you’re husky, you’re always dieting in your mind,” he writes. Though vulgar and boastful, Bronson serves up a model that has plenty of good points, including his growing interest in nature, creativity, and the desire to “leave a legacy for everybody.”

The lessons to draw are obvious: Smoke more dope, eat less meat. Like-minded readers will dig it.

Pub Date: April 20, 2021

ISBN: 978-1-4197-4478-5

Page Count: 184

Publisher: Abrams

Review Posted Online: May 5, 2021

Kirkus Reviews Issue: June 1, 2021

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