Tools for becoming an entrepreneur, a kid entrepreneur.
Cuban, Patel, and McCue have put together here both a guide and a workbook to entrepreneurship. “Any kid that starts a business to make money is an entrepreneur” (from the French entreprendre, readers learn, which means to undertake). The authors are all about action: Ideas are great, but selling those ideas is the rub. They chart out characteristics of successful entrepreneurs—hardworking, enthusiastic, creative, flexible, motivated—which are good traits for any kid in any endeavor, but entrepreneurs also have to be ready to fail, as the way of the entrepreneur is full of risk. The whole idea is to create something of value that people are willing to buy to solve a problem or fulfill a need. They then give umpteen examples of things people could have use for, from duct-tape wallets to social media sites, and encourage readers to delve into any chosen product and make the very best one that you can. The trick here is to get excited enough to put thought into action, and the authors rev up the enthusiasm, provide lots of tips and ideas, and stress that even failures have their uses, as in not repeating them. Plus, starting as a kid allows you to fail and not face financial disaster, as parents are great backstops
Business 101—simple, with a good measure of excitement and motivational verve. (Nonfiction. 9-13)