A treat for compleatist members of the cult of McLuhan, but best left to those insiders.
Oracular ramblings by the erstwhile maven of media studies.
A tetrad, in Canadian literary scholar McLuhan’s gnomic formulation, “obsolesces logical analysis and ‘efficient causality.’ ” Put a little less elusively, a tetrad is a set of four “laws that govern all human innovations,” which is to say that a bit of technological advancement—a dishwasher, say—enhances, obsolesces, retrieves, and reverses all at the same time. So, by the author’s account, war “intensifies passions, and goals,” “obsolesces leisure and luxuries,” “retrieves camaraderie, team spirit,” and “reverses into research, social science, and double-agentry.” It helps to be well-versed in McLuhan-isms to follow the flow of logic of this extension of Understanding Media (1964), which does not always seem—well, logical. Still, giving McLuhan his lead, let’s grant that a kayak “obsolesces swimming” (one would think that, more properly, it obsolesces drowning), that a mirror “obsolesces the corporate mask and corporate appearance,” whatever that might mean, and that, as he puts it in a commentary on the tetrad for camera, “the stripper is naked only from the moment she steps backstage.” Things get more baffling as the tetrads seemingly dissolve into something like prose poems, as when he writes, anent the law of obsolescence, “entails the relegating of the form/action/service to the subliminal level of awareness while its content monopolizes the attention of the user.” Very well, then. The pleasure to be taken in this text is to observe the obvious pleasure McLuhan had in assembling these little puzzles, allowing for plenty of head-shaking along the way. At times, they resemble surrealist calligrammes, at others the bizarre philosophizing of a Dr. Bronner’s soap label, and most of the time they seem a species of private joke.
A treat for compleatist members of the cult of McLuhan, but best left to those insiders.Pub Date: Sept. 21, 2017
ISBN: 978-1-682190-96-8
Page Count: 270
Publisher: OR Books
Review Posted Online: July 16, 2017
Kirkus Reviews Issue: Aug. 1, 2017
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...
Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.
Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").Pub Date: May 15, 1972
ISBN: 0205632645
Page Count: 105
Publisher: Macmillan
Review Posted Online: Oct. 28, 2011
Kirkus Reviews Issue: May 1, 1972
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
© Copyright 2025 Kirkus Media LLC. All Rights Reserved.
Follow
Popular in this Genre
We can’t wait for you to join Kirkus!
It’s free and takes less than 10 seconds!
Already have an account? Log in.
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
Welcome Back!
OR
Sign in with GoogleTrouble signing in? Retrieve credentials.
