A treat for compleatist members of the cult of McLuhan, but best left to those insiders.

THE LOST TETRADS OF MARSHALL MCLUHAN

Oracular ramblings by the erstwhile maven of media studies.

A tetrad, in Canadian literary scholar McLuhan’s gnomic formulation, “obsolesces logical analysis and ‘efficient causality.’ ” Put a little less elusively, a tetrad is a set of four “laws that govern all human innovations,” which is to say that a bit of technological advancement—a dishwasher, say—enhances, obsolesces, retrieves, and reverses all at the same time. So, by the author’s account, war “intensifies passions, and goals,” “obsolesces leisure and luxuries,” “retrieves camaraderie, team spirit,” and “reverses into research, social science, and double-agentry.” It helps to be well-versed in McLuhan-isms to follow the flow of logic of this extension of Understanding Media (1964), which does not always seem—well, logical. Still, giving McLuhan his lead, let’s grant that a kayak “obsolesces swimming” (one would think that, more properly, it obsolesces drowning), that a mirror “obsolesces the corporate mask and corporate appearance,” whatever that might mean, and that, as he puts it in a commentary on the tetrad for camera, “the stripper is naked only from the moment she steps backstage.” Things get more baffling as the tetrads seemingly dissolve into something like prose poems, as when he writes, anent the law of obsolescence, “entails the relegating of the form/action/service to the subliminal level of awareness while its content monopolizes the attention of the user.” Very well, then. The pleasure to be taken in this text is to observe the obvious pleasure McLuhan had in assembling these little puzzles, allowing for plenty of head-shaking along the way. At times, they resemble surrealist calligrammes, at others the bizarre philosophizing of a Dr. Bronner’s soap label, and most of the time they seem a species of private joke.

A treat for compleatist members of the cult of McLuhan, but best left to those insiders.

Pub Date: Sept. 21, 2017

ISBN: 978-1-682190-96-8

Page Count: 270

Publisher: OR Books

Review Posted Online: July 17, 2017

Kirkus Reviews Issue: Aug. 1, 2017

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NUTCRACKER

This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)

Pub Date: Oct. 28, 1996

ISBN: 0-15-100227-4

Page Count: 136

Publisher: Harcourt

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Aug. 15, 1996

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WHAT A WONDERFUL WORLD

A LIFETIME OF RECORDINGS

Noted jazz and pop record producer Thiele offers a chatty autobiography. Aided by record-business colleague Golden, Thiele traces his career from his start as a ``pubescent, novice jazz record producer'' in the 1940s through the '50s, when he headed Coral, Dot, and Roulette Records, and the '60s, when he worked for ABC and ran the famous Impulse! jazz label. At Coral, Thiele championed the work of ``hillbilly'' singer Buddy Holly, although the only sessions he produced with Holly were marred by saccharine strings. The producer specialized in more mainstream popsters like the irrepressibly perky Teresa Brewer (who later became his fourth wife) and the bubble-machine muzak-meister Lawrence Welk. At Dot, Thiele was instrumental in recording Jack Kerouac's famous beat- generation ramblings to jazz accompaniment (recordings that Dot's president found ``pornographic''), while also overseeing a steady stream of pop hits. He then moved to the Mafia-controlled Roulette label, where he observed the ``silk-suited, pinky-ringed'' entourage who frequented the label's offices. Incredibly, however, Thiele remembers the famously hard-nosed Morris Levy, who ran the label and was eventually convicted of extortion, as ``one of the kindest, most warm-hearted, and classiest music men I have ever known.'' At ABC/Impulse!, Thiele oversaw the classic recordings of John Coltrane, although he is the first to admit that Coltrane essentially produced his own sessions. Like many producers of the day, Thiele participated in the ownership of publishing rights to some of the songs he recorded; he makes no apology for this practice, which he calls ``entirely appropriate and without any ethical conflicts.'' A pleasant, if not exactly riveting, memoir that will be of most interest to those with a thirst for cocktail-hour stories of the record biz. (25 halftones, not seen)

Pub Date: May 1, 1995

ISBN: 0-19-508629-4

Page Count: 224

Publisher: Oxford Univ.

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: March 1, 1995

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