A quick, concentrated how-to guide designed to maximize the efficiency of job searches.
Management consultants and debut authors Perez and Ballinger aim to help unemployed people crack the mysteries of “the invisible job market,” which consists of job openings that aren’t publicly announced. Companies fill these quietly and internally, they say, through private recommendations or referrals: “a whopping 70% of all jobs are obtained through people you know!” Hence the overwhelming importance of networking, which the authors say is “more than important. It is vital. It is the lifeblood of your job search and, in the big picture, your career.” As the book’s title indicates, one of the key elements of successful networking is brevity, and Perez and Ballinger lay out strategies to help job seekers streamline their approaches. They illustrate their recommendations—such as avoiding passivity during the interview process or finding an “evangelist” willing to sing your praises to potential employers—with fictional interludes that show how they might play out in real-life situations (or not, if the character chooses not to heed their wisdom). Some of the advice can be off-puttingly blunt (“Save the irrelevant chitchat,” and the like). However, at other times, the authors assure readers that networking is “not about being slick and smooth” but rather about forging personal relationships through quick, meaningful encounters over stretches of time. It adds up to a well-rounded approach that touches on elements of business relationships that other job-search guides often overlook, particularly in a section on following up with contacts. All of this advice will give job seekers, especially new ones, a great deal to think about.
A straight-talking, highly supportive networking manual.