An occasionally scattershot yet insightful report.
An unsettling warning that “personal neurotech devices,” now carried by 1 in 5 Americans, will soon expose our innermost thoughts to the world.
Studies show that most users are happy to allow access to findings from their smartwatches, fitness trackers, and electronic sensors in exchange for modest benefits: discounts, entertainment, personal statistics, etc. Farahany, a professor of law and philosophy at Duke, finds this unnerving. However, she is no prophet of doom, pointing out that startups are creating plenty of useful devices. Thousands of truck and train drivers wear SmartCaps that monitor brain waves, informing them (and their bosses) if they are sleepy or distracted. Future wearables will forewarn epileptics of a seizure, detect early signs of brain disease such as Alzheimer’s, and perhaps enhance mental powers. Unfortunately, nothing in the Constitution or any U.S. or international law gives individuals sovereignty over their minds. “With our DNA already up for grabs and our smartphones broadcasting our every move,” writes the author, “our brains are increasingly the final frontier for privacy.” Relying heavily on John Stuart Mill and admirable if unenforceable U.N. statements on human freedom, Farahany casts a gimlet eye on current neurotechology, an exuberant field led by China, whose government’s obsession with an obedient citizenry is producing Orwellian electronics that American startups ignore at their peril. Traditional biometrics (fingerprints, facial IDs) can be faked, but wearable brain biometrics can accurately identify and monitor individuals over time. Popular drugs such as Adderall enhance brain function, but external devices that feed back brain waves, as well as implantable electrodes, work better. Will it be cheating to use them? Farahany delivers the pros and cons. Less pertinent to her thesis is her investigation of transhumanism, a flourishing movement that aims to push humans into the “next stage” of evolution by overcoming aging and death and supercharging brains to compete with AI and uploading them to computers to achieve immortality.
An occasionally scattershot yet insightful report.Pub Date: March 14, 2023
ISBN: 9781250272966
Page Count: 288
Publisher: St. Martin's
Review Posted Online: Dec. 26, 2022
Kirkus Reviews Issue: Feb. 1, 2023
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.
A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.
To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.
Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.Pub Date: Sept. 12, 2023
ISBN: 9781982181284
Page Count: 688
Publisher: Simon & Schuster
Review Posted Online: Sept. 12, 2023
Kirkus Reviews Issue: Oct. 15, 2023
BOOK REVIEW
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BOOK TO SCREEN
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.
A helpful guide to working effectively with people from other cultures.
“The sad truth is that the vast majority of managers who conduct business internationally have little understanding about how culture is impacting their work,” writes Meyer, a professor at INSEAD, an international business school. Yet they face a wider array of work styles than ever before in dealing with clients, suppliers and colleagues from around the world. When is it best to speak or stay quiet? What is the role of the leader in the room? When working with foreign business people, failing to take cultural differences into account can lead to frustration, misunderstanding or worse. Based on research and her experiences teaching cross-cultural behaviors to executive students, the author examines a handful of key areas. Among others, they include communicating (Anglo-Saxons are explicit; Asians communicate implicitly, requiring listeners to read between the lines), developing a sense of trust (Brazilians do it over long lunches), and decision-making (Germans rely on consensus, Americans on one decider). In each area, the author provides a “culture map scale” that positions behaviors in more than 20 countries along a continuum, allowing readers to anticipate the preferences of individuals from a particular country: Do they like direct or indirect negative feedback? Are they rigid or flexible regarding deadlines? Do they favor verbal or written commitments? And so on. Meyer discusses managers who have faced perplexing situations, such as knowledgeable team members who fail to speak up in meetings or Indians who offer a puzzling half-shake, half-nod of the head. Cultural differences—not personality quirks—are the motivating factors behind many behavioral styles. Depending on our cultures, we understand the world in a particular way, find certain arguments persuasive or lacking merit, and consider some ways of making decisions or measuring time natural and others quite strange.
These are not hard and fast rules, but Meyer delivers important reading for those engaged in international business.Pub Date: May 27, 2014
ISBN: 978-1-61039-250-1
Page Count: 288
Publisher: PublicAffairs
Review Posted Online: April 15, 2014
Kirkus Reviews Issue: May 1, 2014
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